Invite Social Media Influencers to Your Brand's Home
Russ Fradin | Social Media |       |  | Word-of-mouth is one of the strongest forms of marketing. Consumers trust other consumers, particularly those who have demonstrated passion and expertise in a particular niche. Social media networks have evolved into platforms that foster a deeper level of engagement between like-minded consumers to the point where anyone can develop influence that was formerly reserved only for the press, advertisers, and market analysts. If a brand is serious about actively engaging with its core... |
4.6 Million Snapchat Users’ Phone Numbers Posted Online in Protest of Site Vulnerabilities
Alastair Stevenson | Social Media | |  | Hackers have posted the contact details of over 4.6 million Snapchat users online in a high-profile security incident that underlines the threats facing firms of all sizes for the year ahead. The hackers posted the information on a website called SnapchatDB.info on Wednesday. At the time of publishing the website had been taken offline and Snapchat had not replied to V3's request for comment on whether a breach had occurred. TechCrunch reported the owners of SnapchatDB confirmed... |
Binge Watching: The End of Second Screen Social Sharing?
Paul Chaney | Social Media Smarts | |  | Two media trends came into vogue in a big way in 2013: binge watching and the second screen experience. Bing Watching is the "New Normal" A new study by Netflix (arguably the trend's standard-bearer) called binge watching the "new normal." A majority of those surveyed (73 percent) defined binge watching as viewing between 2-6 episodes of the same TV show in one sitting, and there seems to be no guilt associated with the behavior. Nearly three quarters of TV streamers say they... |
No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations
John Elkaim | Social Integration | |  | This story was originally published on October 14, 2013, and comes in at No. 2 on our countdown of the 10 most popular ClickZ stories of 2013. As ClickZ looks back over the past year, we're celebrating the best of 2013, as determined by you, our readers. Enjoy! The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century;... |
2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]
Adaline Lau | Social Media | |  | Following a panel discussion on tools for social media monitoring at SES Singapore, Siim Sainas, general manager at STATSIT and Simon Kemp, managing director for We Are Social Singapore discuss the social media outlook for 2014. Both agree they hope to see more serious social media engagement rather than just vanity metrics in the region. Watch the video as Simon and Siim give their views on the increasing focus on advertising in social media networks. |
3 Digital Marketing Trends to Watch Out For in 2014
With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving.
Jack Aaronson | ROI Marketing | Print version Step Up Your Marketing Sophistication – Create a Marketing Automation Action Plan
Most marketers are still only using marketing automation technology for basic emails and landing pages. Here are three tips for creating a marketing automation action plan that will help you drive big results.
Ellen Valentine | Marketing Automation | Print version PPC for B2B on LinkedIn, Twitter, and Facebook
As we move into social media, the additional targeting options available within LinkedIn and Facebook can provide benefits that search marketing alone can't deliver.
Kevin Lee | Paid Search | Print version Top Search Marketing Trends of 2014
As SEO gets more content-centric, let's look at 8 trends that we need to be equipped with this year.
Navneet Kaushal | SEO | Print version 4 Tips to Effectively Measure B2B Demand Generation Campaigns
Because of the unique challenges B2B marketers face, consider these tips to measure your media mix effectively.
Charlie Wang | Verifying Business Value | Print version #NBAGiveBig Encouraged Charitable Work, Hashtagging Throughout the Holiday Season
The campaign resulted in more than 20,000 uses of the #NBAGiveBig hashtag. In addition, NBA teams collectively gained more than 100,000 Twitter followers over the course of the initiative.
Lisa Lacy | Strategies | Print version Pebbles Asks Kids to Declare Loyalty to #TeamFruity or #TeamCocoa
2014 is shaping up to be a busy year for Post’s Fruity and Cocoa Pebbles cereals. With a friendly competition brewing, a microsite launches January 6.
Lisa Lacy | Strategies | Print version 2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)
Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013.
Jonathan Blaugrund | Mobile | Print version Be an Analytics Change Agent in 2014
Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in.
Jim Sterne | Verifying Business Value | Print version Behind the Scenes: The Value of Extended Content
In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing strategy.
Tessa Wegert | Strategies | Print version | 
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