 | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 | Facebook is said to plan a Flipboard-style reader Facebook reportedly plans to launch a reader application, similar in style to Flipboard, by the end of the month. The app, dubbed Paper, has been in development for years, and will aggregate news content and Facebook updates in a "visually stunning 'paper-like' format hearkening back to a time before digital devices," Mike Isaac writes. Re/code (1/14), Inside Facebook (1/14)  | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
 | How a social network for doctors overtook the AMA Doximity, a social network for doctors, has grown by 100% in the past year and has 250,000 members -- more than the 167-year-old American Medical Association, Rob Stott writes. That shows the need for associations to move away from "Industrial Age" thinking and embrace the social media era, says Anna Caraveli of The Demand Networks. "The LinkedIns and the Facebooks, this kind of collaborative thinking is the kind of format that consumers prefer today," Caraveli says. Associations Now online (1/15) Courtney Love case could shape law on Twitter defamation Courtney Love is being sued for a tweet that her former attorney Rhonda Holmes had been "bought off," and the case could reshape the rules surrounding online defamation. A judge has already rejected Love's claim that tweets are inherently exaggerated and inaccurate, and hence can't be used to libel people; still, experts say, the case could give rise to new ways to post corrections or retractions for inaccurate or defamatory tweets. Bloomberg Businessweek (1/15)  | Keeping the Mobile Enterprise Moving
Enterprises can't afford to be left behind as mobility surges to the forefront of IT and business strategies. Nor can they afford to churn out poorly performing mobile apps that alienate users and sap valuable IT assets. This white paper examines current trends in enterprise mobile app use. Download the free paper now. |
 | Facebook study demonstrates value of car ads on its site Car model websites see a 50% jump in site visits when Facebook ads are implemented, according to a comScore study commissioned by Facebook. Car ads on the social network were also found to significantly boost traffic by a number of other measures as well. "This study shines a spotlight on how Facebook influences mid-funnel behavior and demonstrates that automotive ads on Facebook make your overall campaigns work harder," said Kass Dawson, head of automotive strategy at Facebook. Adweek (1/15)  | The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. |
 | How to take your Instagram campaigns to the next level Instagram is emerging as a powerful branding tool -- but to get the most out of the platform, you need to explore the ecosystem of applications that has grown around it, Constance Aguilar writes. Apps such as Followgram offer analytics for Instagram campaigns, while tools such as Over and Slidagram can help add sparkle to your images and encourage crossover buzz on other social networks, Aguilar writes. SmartBrief/SmartBlog on Social Media (1/15)  | The right partner in a changing insurance landscape.
Discover how partnering with Aflac can help your business soar. With today's health care reform challenges, Aflac's guaranteed-issue group products are a great way to grow your business with clients both old and new. You will have a dedicated point of contact ready to assist you along the way. Learn more at aflac.com/brokers. |
 | Justin Bieber had better be a fast reader on Twitter BuzzFeed's Charlie Warzel used a Tweetdeck tool to simulate celebrities' Twitter feeds, and the results are intriguing. A simulation of Kanye West's account shows only his own musings and those of his fiancée, Kim Kardashian; Justin Bieber's, meanwhile, is flooded with the inane chatter of more than 120,000 Beliebers, their messages scrolling past too quickly to be deciphered. BuzzFeed (1/15) |  | There may be a billion people on Facebook but no business needs to reach a billion people." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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