Brands could get Trending treatment on Facebook Facebook's Trending section could prove a boon for brands, officials say. Facebook isn't yet planning to sell Twitter-style promoted-trend ads, but brands could still find themselves featured in the space. "If there are conversations on Facebook about a brand or business that show a sudden increase in chatter around it, it could qualify as a trending topic," an unidentified Facebook spokesman said. Adweek (1/17)  | Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today. |
 | YouTube pitches itself to filmmakers at Sundance YouTube is showing trailers for three independent films featured on its service before showings during Sundance's Shorts Program. YouTube is using its presence at the festival to attract more professional creators and draw in more advertisers, and its outreach includes a YouTube Audience Award for the film that garners the most views during festival days. "Most people don't think of this amazing content when they think of YouTube," said Danielle Tiedt, YouTube's vice president of marketing. Advertising Age (free access for SmartBrief readers) (1/17)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 |  | Download: Seven Questions Every Advertiser Should Ask About Ad Performance
It's important for advertisers to know which metrics will help them determine their online ad effectiveness. Evaluate your campaigns with these simple questions for maximum ROI. Get the guide! |
 | Subway expands Twitter GIF campaign for Super Bowl Subway's recent successful Twitter GIF campaign from Giphy has been expanded to become part of its Super Bowl promotion. During Super Bowl Week, Subway will use its sponsorship of ESPN Radio's Green Room to turn caller interactions into a collection of GIFs from Giphy and Mr. Gif, which will be featured on a branded Tumblr page. Subway's 74-GIF Twitter campaign resulted in thousands of tweets on Jan. 14 alone, said the company. MediaPost Communications/Marketing Daily (1/17) Ferrari engages fans with branded image sharing Ferrari is asking fans to share images of how the brand affects their lives as a means to generate subscriptions to Ferrari's website. Entries in the promotion on branded social pages and the carmaker's website will be judged, and two winners will be selected for a trip to an F1 test session in Bahrain. Luxury Daily (1/17)  | 5 Unsung Tools of DevOps
Most of us are always trying to optimize our work so we're constantly looking for new and improved tools. Plus playing with new tools is fun. Jonathon Thurman shares his five favorite DevOps tools. They may not be flashy but they're time tested and just work. He also tells you how to use them and how to configure them for maximum value. Download 5 Unsung Tools of DevOps to see which tools make the cut and why. |
 | Brands' fiercest advocates often go ignored by marketers Nearly 5% of a brand's social media fans account for all of its social referrals, according to an EngageSciences study of 400 brands, retailers and other companies. Most brands don't know who makes up this small group, Francesca Heath writes, and they don't have programs to reach them. "Not all fans are equal," Heath writes. "[It's] time to start focusing some budget on working better with the organic influencers you have within your own social media following." Technorati (1/18)  | The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. |
 | Smell you later? Lab works on olfactory messaging The next generation of smartphones could include a dedicated chip allowing them to replicate and transmit smells, researchers say. Olfactory messaging could allow people and brands to craft powerful, emotionally compelling narratives based on odors rather than words and images, proponents say. Wired.com (1/17) |  | The human brain is a wonderful organ. It starts to work as soon as you are born and doesn't stop until you get up to deliver a speech." -- George Jessel, American actor | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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