A Secret Weapon for Content Publishers in 2014: Rival IQ
Jeanniey Mullen | Publishing |       |  | This column is not a paid advertisement. I have no affiliation with this company. It is a sincere response to a tool that I found that I feel can make every digital publisher a better and more successful marketer. Stop reading my article right now, go to Rival IQ and sign up (it's free for 30 days). This small act will be on the most important things you do in all of 2014. I am extremely confidant about this. A few weeks ago, I had the opportunity to hear Rival IQ's founder T.A.... |
VIDEO: The Tricky Future of Ads on Wearable Devices - Big Spaceship's Lebowitz
Liva Judic | Display Advertising | |  | Ahead of the 2014 Consumer Electronics Show (CES) in Las Vegas, ClickZ sat down with Michael Lebowitz, chief executive of Big Spaceship and member of the Interactive Advertising Board, to discuss his vision on the future of advertising in wearable devices such as Google Glass. Leveraging context and data-driven insights will be the only way to go as users will have no tolerance on display ads overlayed on their vision: more than ever, user experience and user-centered approaches... |
The Blueprint for a Real Content Marketing Plan
Aaron Kahlow | Social Media Smarts | |  | Welcome to my cliff notes, down and dirty content marketing blueprint, with each of the important considerations for your content marketing success in 2014. Last week, someone asked me, "Aaron, do you know much about content marketing?" It's like asking a zookeeper of 20 years if they know much about elephants. Yes! I've watched numerous classes; I get to work with tons of incredible content marketing thought leaders every day and, in fact, do a bit of teaching in various workshops... |
Coca-Cola's Gay Marriage Censorship: Ad Localization or PR Blunder?
Liva Judic | Display Advertising | |  | The first marketing lesson of 2014 comes courtesy of Coca-Cola: localization is no vain word in advertising, but use it carefully. The Twitterverse went ablaze recently after Irish LGBT publication Eile.ie brought to light that the local version of Coca-Cola's “Be Inspired” ad had been edited to remove a same-sex union between two men, though they were part of the brand's other version of the ad running in other European countries, including the neighboring U.K. and Norway.... |
At Facebook & Twitter, 2014 is All About New Ad Audience Acquisition
Liva Judic | Display Advertising | |  | What's the new play in 2014? Get ads pushed to new users who couldn't be reached before – that's the game for Facebook and Twitter, who both made very low-key announcements just before 2013 came to an end. New targets: Hyper-Local and Global For Facebook, it's about making new inroads in the national market with prepaid users, thanks to a new alliance with T-Mobile's GoSmart. For Twitter, it's about providing offline access to populations in promising lands (BRIC countries)... |
Your Digital Analytics Challenge for 2014
This year, challenge yourself to up your digital analytics game, whether you're new to the field or literally wrote the book on it.
Robert Miller | Actionable Analysis | Print version Where Did We Lose the WOW in Retail?
Have we really fallen so far that simply doing the job puts us in the category of wowing a customer? Columnist Mark Quinn examines the WOW factor in retail.
Mark Quinn | Retail | Print version History May Repeat Itself, But Not for Ad Tech
The future of the advertising business will not be like the past; the techniques and technology that built the current ad tech empires will not be as relevant going forward.
Eric Wheeler | Search Marketing | Print version AXA Indonesia: Digital Plans for 2014 [Video]
Ari Fadyl, AXA Indonesia exec shares the financial services firm's new year resolutions in this video interview.
Adaline Lau | Financial Services | Print version China: Does Content Marketing Matter to Baidu?
I want to bring you some new perspectives on the largest search engine in China.
Eddie Choi | SEO | Print version Staples Temporarily Becomes 'Stap es' Online, Asks #WhatTheL
Staples' new campaign is intended to draw attention the brand’s expanded product selection for small business owners by eventually replacing the L with items not typically associated with Staples.
Lisa Lacy | Strategies | Print version Google Shutting Down Bump & Flock Apps Not Long After Acquisitions
Bump, an information-sharing app, and photo sharing app Flock, will cease to exist January 31st, though they may live on within other Google products.
Chris Merriman | Social Media | Print version Facebook Still Dominates in Social Media User Engagement [Study]
Pew's new research reveals that Facebook has been the most popular social media site, as well as the most effective networking platform to engage online users over the past year.
Yuyu Chen | Stats | Print version Invite Social Media Influencers to Your Brand's Home
If a brand is serious about actively engaging with its core audience, then social media influencers need to be embraced as part of its holistic marketing strategy.
Russ Fradin | Social Media | Print version 3 Digital Marketing Trends to Watch Out For in 2014
With 2013 completely behind us, it's time to set your sights on upcoming digital marketing trends; some new, but others familiar and evolving.
Jack Aaronson | ROI Marketing | Print version |
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