Social Media Smarts: Use Social Media to Flip the Sales and Marketing Funnel

ClickZ Social January 27, 2014 Use Social Media to Flip the Sales and Marketing Funnel Social media can be used to flip the sales and marketing funnel and prompt customers to do much of the marketing and sales for your brand. Twitter Adds Cards Analytics to Brands Courtship Arsenal In a move that furthers its courtship of brands, Twitter is rolling out Analytics for Twitter Cards, which give insight on performance and optimization. - Liva Judic $4 Million for 30 Seconds -- Will Brands Continue Scoring with #Hashtags After the Big Game? During last year's Super Bowl, many brands embraced hashtags as a way to promote fan participation and prolong the conversation -- will this trend continue in 2014? - Roger Katz Pinterest Gives the Gift of GIFs, Recipe Search Pinterest news this week includes the launch of a new recipe search feature for special dietary requirements, personalized home pages (still being tested) and a functionality for GIF images. - Jessica Lee JBL Campaign Lets Users Create Unique Tweets-Based Personal Soundtracks JBL is launching a series of sweepstakes on Twitter and it is using the tweets to create unique, personalized, bite-sized soundtracks. - Liva Judic Bloggers, Commentators, and KOLs – Harnessing the Power of Chinese Influencers Consider these top tips for approaching and working with bloggers and key opinion leaders in China. - Elisa Harca Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women Device Fragmentation -- The Death of Web Design? Email Program Broken? Fix It Advice From a Sales Guy: Why CRM Fails for Many Companies Can Digital Analytics Save Itself? Leveraging Usability Testing for Smarter A/B Testing AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy Nielsen: APAC Leads Global Ad Spend in Q3 2013 American Eagle to Deploy Shopkick’s ShopBeacon in February Digital Marketing People on the Move: January 2014 Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Social Resources Best practices in extracting data from social media Social media and cloud computing 8 steps to a better social media mix More Social Resources

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