Moving Beyond Basic Personalization to Real-Time Marketing
Katrina Conn | Advanced Email Marketing |       |  | The constantly connected consumers of today are extremely savvy, using all available channels and devices to research, review, compare prices and ultimately purchase products. Basic personalization (such as name and account personalization and dynamic interest or product content) no longer serves consumers' demand for deeper levels of real-time personalized information. Increasingly, these savvy consumers are taking their business to companies that provide more than basic personalization... |
Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Derek Harding | Advanced Email Marketing | |  | Editor's Note: As 2013 comes to a close, we're pleased to share our top email columns of the year. This article was originally published December 9, 2013. The dust has barely settled from the furor around Gmail's tabbed inbox when another change comes down the pike. I noticed late last week that Gmail has started caching images, though there hadn't been an announcement from Google. I wasn't the only one who noticed, either. There is no doubt there will be cries that Google has,... |
The New Email Marketing Rules
Simms Jenkins | Email Marketing Best Practices | |  | Chad White is one of the better known email marketing experts and has long been the go-to voice for retail email marketing research and analysis. He launched The Retail Email Blog years ago and now serves as principal of marketing research at ExactTarget. He recently wrote "Email Marketing Rules" and remains a champion for email subscribers, even delivering opinions that email marketers may not want to hear. I talked with Chad in this two-part interview where he covers a wide range... |
2 Methods for Getting an Email Opened and 1 That Doesn't Work
Justin Williams | Advanced Email Marketing | | | | In my last column, I spoke about using the wiring of your consumers' brains to get their attention. I also noted that it's not enough to get attention; you also have to drive action. And when we're talking about subject lines, that action is an email open. Here are two methods that are particularly effective at accomplishing this objective - and one that isn't. Method 1: Highlight the Potential Loss of Not Opening (Loss Aversion) Amos Tversky and Daniel Kahneman demonstrated people's... |
5 Automated Message Don'ts
Jim Davidson | B2C Email Marketing | |  | Automated messages work in the background with minimal maintenance, enhance the customer experience, and generate a lot of sales. That trifecta should command enough respect from marketers to make sure they are functioning properly, however, triggered messages are frequently ignored once they are up-and-running. Whether you are just launching automated messages or you have had them in place for years, you need to make sure you are avoiding these five common mistakes. Don't Leave... |
Top 10 gTLDs to Watch in 2014
The moment every gTLD applicant has been waiting for is finally here - the first ones will launch this year. These are the top 10 gTLDs to watch in 2014
Jennifer Wolfe | Data-Driven Marketing | Print version 6 Tools for Optimizing Your Copy, Content and Headlines
Businesses can make great gains by optimizing their site copy, content and headlines. Here are six tools to help you get started on this critical aspect of your digital marketing effort.
Tim Ash | Conversion & ROI | Print version 7 Winning Content Marketing Resolutions for 2014
The most influential voices in the industry agree: 2013 was a big year for content marketing. See what they have to offer by way of resolutions for a great 2014.
Matthew Kumin | Publishing | Print version Pinterest Pins Hopes on Appeal: Trademark Defeat May Force Name Change
Pinterest may be facing a rebrand after a UK company won their trademark challenge over the visual social network's name.
Chris Merriman | Politics & Advocacy | Print version Can Digital Finally Drive Offline Sales At Scale?
Sales are the lifeblood of every business; it's important to remember that while e-commerce sales have climbed every year for over a decade, 94.6 percent of total US retail sales in Q3 2013 occurred offline.
Marko Muellner | Community Management | Print version 2014 Trends: Building Integrated Campaigns and Customer Experiences [Video]
See what it takes to build truly integrated campaigns and how the latest mobile payment technologies will define the customer journey.
Carl Griffith | Strategies | Print version Singtel Advertising's Big Data Ambitions [Video]
Michael Smith, chief commercial officer for Singtel Advertising, talks about the company's commitment to tap big data. See how his team plan to use data-driven marketing in the coming months.
Adaline Lau | Data-Driven Marketing | Print version Intel: Why 2014 Will Be The Year of Content Distribution [Video]
Intel's social media strategist for APAC weighs in on the content marketing trends for the year.
Adaline Lau | Social Media | Print version 5 Approaches for SMBs to Set Up An Internet Marketing Team
Consider these 5 ways before you market your products online.
Gordon Choi | Media Planning | Print version Yahoo Users Infected with Malware After Ads Hijacked
Yahoo has confirmed that their ads on European websites were subject to a malware injection attack from Dec 31 to Jan 3.
Michael Passingham | Display Advertising | Print version | 
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