Email Marketing: Email Program Broken? Fix It

ClickZ Email Marketing January 27, 2014 Email Program Broken? Fix It The start of the year is a good time to analyze the "health" of your email marketing programs and execute changes that will help them become more effective. What Makes Your Audience Tick? An Interview With ExactTarget's Jeff Rohrs Rohrs discusses his new book, the growing importance of audience development, and proprietary audiences. Plus, he's giving away copies of his book to five readers. - Simms Jenkins 3 Tips for Maintaining Customer Engagement in the Inbox Learn how to improve email performance by building long-term customer engagement through emails. - Justin Williams Effective Email Creative is More than Just Creative If you're looking for great email creative - copy and design that will motivate the reader to the action you want them to take - you need more than just a copywriter and a designer. - Jeanne Jennings Email Subscribers - Don’t Let Them Leave Angry The primary reasons for unsubscribing continue to be frequency and relevancy (too much of the former and not enough of the latter). - Margaret Farmakis Using Email Marketing to Reach Booming Mobile Markets Consider these tips to make sure your email marketing campaigns are reaching mobile users. - Christian Arno Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women Device Fragmentation -- The Death of Web Design? Use Social Media to Flip the Sales and Marketing Funnel Advice From a Sales Guy: Why CRM Fails for Many Companies Can Digital Analytics Save Itself? Leveraging Usability Testing for Smarter A/B Testing AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy Nielsen: APAC Leads Global Ad Spend in Q3 2013 American Eagle to Deploy Shopkick’s ShopBeacon in February Twitter Adds Cards Analytics to Brands Courtship Arsenal Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Email Resources 8 steps to a better social media mix Breathing New Life into Your Email Campaigns, Sundeep Kapur The Convergence of Email, Mobile, and Social Marketing, Ron Cates More Email Resources

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