Publishing: Preventing Publisher-Driven Content Marketing From Becoming a Legacy

ClickZ Media January 31, 2014 Preventing Publisher-Driven Content Marketing From Becoming a Legacy Damon Ragusa, president of idio, discusses how publishers should embrace content intelligence, and the data it produces, to prevent content marketing from becoming a legacy. Dove Strikes Video Gold Again with "Selfie" Dove continues its streak of video hits with "Selfie," a three-minute video with 2.9 million views just about a week after it was posted. - Lisa Lacy Beats Music Service Muscles Into the Competition Beats Music is a new entry into the growing marketplace of mobile music streaming services -- how does it stack up against the competition? - Jonathan Blaugrund Think: Mobile First Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. - Dana Hayes Jr. Baidu Visualization Map Tracks Chinese New Year Migration Leveraging Baidu LBS open platform data, China's leading search provider tracks what is said to be the largest annual mammalian migration on Earth. - Adaline Lau Yahoo's Ad Business Struggles as Traffic Spikes Yahoo failed to turn around its display advertising business in the last quarter, sending stock down more than 7 percent. - Matt Kapko Gigya Launches Consumer Insights Service (Super Bowl Infographic Shows How to Use It) 5 Budgeting Tips for Freelance Marketers Budget Allocation Within and Across PPC, SEO, and Content British Airways Taps WeChat for Chinese New Year, Pepsi Launches CSR Drive on TMall Facebook Stock Soars on Mobile Ad Gains Nissan-Amazon Big Box Campaign Boosted by Social Media Leak Facebook's Rumored Flipboard Competitor Paper to Launch February 3 Candy Company Necco Offers Custom #Tweethearts for Valentine’s Day Brands Slow to Create Tablet-Specific Experiences The Ultimate Mobile Push Provider Scorecard Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma The Convergence of Email, Mobile, and Social Marketing, Ron Cates Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

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