You've got a huge social following -- now what?

Politicians go social to put their spin on Obama's speech | How Twitter turns "refresh" clicks into hard cash | Ajax offers to wipe away social spam Created for tweetbroker.social@blogger.com |  Web Version   January 29, 2014 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By Politicians go social to put their spin on Obama's speech Politicians turned to Twitter, Instagram and Vine before, during and after the State of the Union address to try to shape public perceptions of President Barack Obama's speech. Democrats and Republicans used hashtags to rally their supporters, with the GOP also setting up "recording stations" where lawmakers could tape quick, sharable responses to the speech. "Conventional wisdom is like fast-drying concrete in the Twitter age -- it doesn't take long to harden. Twitter is one of the fastest ways to shape opinion," said Sen. Charles Schumer, D-N.Y. The New York Times (tiered subscription model) (1/28), Time.com (1/29), The Wall Street Journal (tiered subscription model)/Washington Wire blog (1/28) Share:  Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas.   Network Update How Twitter turns "refresh" clicks into hard cash Twitter users often hit refresh repeatedly, and each time they do, Twitter makes money. Each refresh allows Twitter to register new impressions and serve up new paid advertising, with advertisers generally accepting of Twitter's argument that each page refresh is a sign of continued user engagement. "In other words, Twitter is monetizing the compulsive refresh," Zachary Seward writes. Quartz (1/29) Share:  Going Global: Social Media Marketing for Small Businesses Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. Ideas in Action Sponsored By Ajax offers to wipe away social spam Ajax has created a "Social Wipes" website that promises to help Twitter and Facebook users clear their feeds of unwanted branded content. Users log into social networks and are presented with their history of brand interactions, which can then be "wiped" out of existence. "Loving a brand doesn't mean you love it forever popping up in your newsfeed," the website says. ClickZ (1/27) Share:  What Twitter bots can reveal about humanity Computer programmer Darius Kazemi has created several Twitter bots, including one that explains other users' jokes and another that places random Amazon orders. His projects have won a wide following, and are a powerful exploration of the role of both Twitter and automation in modern society, Leon Neyfakh writes. "By imitating humans in ways both poignant and disorienting, Kazemi's bots focus our attention on the power and the limits of automated technology," Neyfakh writes. The Boston Globe (tiered subscription model) (1/24) Share:  Register Now for 4A's Transformation LA: The Idea Effect Join us at Transformation LA: The Idea Effect on March 16-19 at the Beverly Hilton, where leaders from major brands, agencies and digital game changers will engage in conversations and share ideas that will inspire you to rethink and reboot. Speakers include Adam Bain, President Global Revenue, Twitter and Sarah Hofstetter, CEO, 360i US. Sign up now!   Research and Reports Sponsored By Could Twitter help identify depressed people? Researchers are finding new ways to scan Twitter chatter for signs that people are seriously depressed. The technologies under development could one day allow support groups to reach out directly to troubled individuals based on machine analysis of their social posts. "If we can even save through interventions a few of those 30,000 people [who commit suicide] each year, it will make this research well worth it," says Eric Horvitz, co-director of Microsoft Research Redmond. Time.com (1/27) Share:  Break Down Barriers and Reduce Cycle Times with DevOps Learn how companies like Netflix, Amazon, Etsy, Facebook and many more deliver new features faster, sometimes several times per day, while other companies wait months to release software updates. Dismantling the traditional silos between Development and Operations, their teams work together through what is now known as DevOps. Download the free report now. The Takeaway Sponsored By You've got a huge social following -- now what? Companies shouldn't solely focus on building a huge social media audience, because it's also important to give serious thought to developing a meaningful, brand-appropriate content strategy, David Dubois and Thomas Crampton write. "The content is what makes the medium social, not the other way around," they write. Knowledge.Insead.edu (1/28) Share:  Get proactive about helping your customers Companies that want to be taken seriously need to get serious about providing customer support through social channels, according to this blog post. That means monitoring online chatter, being proactive about addressing customers' problems and using all the tools available to your team. SmartBrief/SmartBlog on Social Media (1/29) Share:  Bridge the CMO-CIO divide Find out how CMOs and CIOs can bring new levels of collaboration to your organization. You'll also learn: • What CMOs really think about their IT departments' marketing skills • Why more CMOs and CIOs are jointly selecting marketing technology Download the report now. Social Shareable App calculates how much time you've spent on Facebook Facebook is approaching its 10th birthday, so how much of your time have you spent on the site in the past decade? Time.com has a Web application that scans your Facebook feed to estimate how much time you've spent logged on over the past 10 years. Time.com (1/27) Share:  Position Title Company Name Location Senior Manager of Social Marketing Aspen Dental East Syracuse, NY Click here to view more job listings.   SmartQuote [T]he tyranny of the new is undoubtedly what has made Twitter so addictive for so many people." -- Zachary Seward, writing at Quartz Share:    Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2014 SmartBrief, Inc.® Privacy policy |  Legal Information