Welcome to this week's Wednesday Update. We take a look at social media in 2014, the growth in user engagement plus a strategy piece on the importance of customer centricity in digital marketing…
The latest analysis from our usefulsocialmedia.com blog:
1. Research shows user engagement is growing faster than social networks
2. An infographic to illustrate how social media will evolve in 2014
3. How many of your followers are fake? Research suggests it's a real cause for concern
More detail here
Feature analysis this week includes:
1. A strategy piece on the importance of customer centricity and coordinated experiences throughout the digital marketing channels - usefulsocialmedia.com/customer-insight/digital-marketer-2014-customer-centricity-key
2. How to create innovative, creative and thought-provoking content – promoting your business and brand globally - usefulsocialmedia.com/reputation/how-create-innovative-creative-and-thought-provoking-content
3. You may know how many fans, followers and connections you have, but up to 90% of them may have no real value to your business, find out more here with a briefing from our friends at Adobe.
Conference update:
We're just a couple of weeks away from officially launching our 5th Annual Corporate Social Media Summit. There are still some speakers that we need to confirm and agenda items to finalise but as you can see it's really shaping up to be another insightful Summit. For this week only you can save $500 on passes to the Summit. Reserve your discounted pass to ensure you don't miss out on this great saving.
That's all from me this week. Until next time!
Cheers
Anna
Anna King
Marketing Executive
Useful Social Media
Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.
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