Wednesday, January 29, 2014

Publishing: A Clear Path to Blog Frequency Based on Goals

ClickZ Media
January 29, 2014
A Clear Path to Blog Frequency Based on Goals
A simple guide, along with a free calculator, on how to plan out your blogging frequency, goals, and show how the blog contributes to the business' bigger picture.
Q&A: Will 2014 Be the Year of Multiscreen Marketing?
OMD executive Bhasker Jaiswal thinks so, and he shares four tips to help marketers develop a multiscreen media plan in China. - Adaline Lau
Apple Breaks iOS Device Sales Records, but Fails to Wow Investors
Apple broke its previous quarterly records of iPhone and iPad sales during the recently closed quarter, but made no gains in net income. - Matt Kapko
Premium Programmatic?
When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. - Paul Bremer
AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy
AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes of Facebook or Google? - Liva Judic
Google Empowers Publishers with AdSense Direct
Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. - Matt Kapko
Nielsen: TV Leads Ad Spend While Display Internet Advertising Soars
New gTLDs Are Coming -- Which Brands Are in and Which Opted Out?
Coding for Responsive Design Part 2: Adapt or Die
"People Analytics": Big Data Hits Hiring
How Are You Measuring Customer Success?
Kenshoo Strengthens Asia Presence as Global Advertisers Increase Search Spend in China
Departing From a Search Bar Near You
Oscar Mayer Offers Free Wienermobile ‘Lease’ in #Tweet2Lease Promo
Shift to Digital Drives Sales for SF Bay Area Scion Dealers
The Instagram Rule of 11
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ClickZ Live & SES Events
SES London
February 10-13, 2014
SES Jakarta
March 18-19, 2014
ClickZ Live New York
Mar 31-Apr 3, 2014
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May 14-16, 2014
ClickZ Live Shanghai
May 27-29, 2014
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Media Resources
Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma
The Convergence of Email, Mobile, and Social Marketing, Ron Cates
Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal
More Media Resources

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