Facebook responds to study, predicts Princeton's demise A Princeton University study says Facebook could lose 80% of its users by 2017, and the social network has responded, using a similar methodological approach to forecast Princeton's demise by the year 2021. The counter-study isn't a serious prediction, but is intended to highlight flaws in the original study's logic. "As data scientists, we wanted to give a fun reminder that not all research is created equal -- and some methods of analysis lead to pretty crazy conclusions," Facebook's Mike Develin wrote. TechCrunch (1/23), Bloomberg (1/23), Los Angeles Times (tiered subscription model)/Tech Now blog (1/23)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Twitter broadens analytics with new dashboard Twitter is introducing a new analytics tool that gauges the impact of all tweets to a publisher's site rather than just offering a read on the publisher's own tweets. Among other things, the Twitter Cards analytics dashboard shows impressions, clicks on URLs and app installations based on a publisher's tweets. TechCrunch (1/23) Will addition of GIFs help Pinterest topple Tumblr? Pinterest says it will allow desktop users to post and view animated GIFs, and that it will soon make the same feature available to mobile users. That could help Pinterest steal traffic from Tumblr, the social network most associated with GIFs, Sarah Perez writes. TechCrunch (1/23)  | The 4 Fundamentals of Financial Reporting for Equity Compensation
Equity compensation is an essential tool for attracting and retaining top talent, managing working capital, and motivating employees to think like shareholders. Unfortunately, the accounting and reporting requirements of these programs can be a burden. Learn the processes and practices you need to minimize the headaches of share-based compensation while preserving its advantages. Download the free white paper now. |
 | A look at the rise of @HistoryInPics Two teenaged Twitter users -- one based in Australia, the other in Hawaii -- created @HistoryInPics in July, and they expect to gain their millionth follower next month. They credit their success with @HistoryInPics and other social efforts to a knack for spotting online trends and creating accounts that meet a burgeoning need. "Their work in building audiences from nothing might be unparalleled in media today," writes Alexis Madrigal. The Atlantic online (1/23) State of the Union preparations show up on social media President Barack Obama's top aides hit social networks this week to offer the inside scoop on the process that goes into crafting the State of the Union address. Speechwriter Cody Keenan took to Instagram to post backstage photos of the drafting process, while senior adviser Valerie Jarrett posted on Twitter. Obama will appear in a series of Google+ Hangouts today to discuss the issues he will raise in the speech. CNN/Political Ticker blog (1/23)  | Keeping the Mobile Enterprise Moving
Enterprises can't afford to be left behind as mobility surges to the forefront of IT and business strategies. Nor can they afford to churn out poorly performing mobile apps that alienate users and sap valuable IT assets. This white paper examines current trends in enterprise mobile app use. Download the free paper now. |
 | Study: TV viewers don't like hashtag promotions More than two-thirds of TV viewers notice when shows promote Twitter hashtags, but only 3% of viewers say they're pleased to see them, according to a survey of TiVo users. About three-quarters of respondents said they prefer to focus wholly on the show they're watching, rather than getting sidetracked by "second screens" and other multitasking. The Hollywood Reporter (free content) (1/23) | How nonprofits should approach their social outreach Nonprofits have their own "rule of thirds" when it comes to social media outreach: Posts should focus on appreciation for donors, advocacy for specific causes and appeals for more funding, writes Steven Shattuck of Bloomerang. "A balanced approach to the three A's and the rule of thirds can set your nonprofit organization up for social media success," Shattuck writes. HubSpot.com (1/23) | English king's bones believed found hiding in plain sight Bones believed to belong to King Alfred the Great, a ninth-century British king, have been discovered in a museum's archives. DNA tests suggest the bones belonged to the monarch, who helped forge a unified English nation, and who is also remembered for accidentally burning a woman's cakes while seeking shelter after a battle. Reuters (1/17) |  | When you shift away from solicitation as a primary focus of social media usage, you can begin to build an authentic community around your brand." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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