An introduction to "Black Twitter" for the uninitiated "Black Twitter" is "part cultural force, cudgel, entertainment and refuge ... replete with inside jokes, slang and rules," Soraya Nadia McDonald writes. Controversies small and large -- such as an insensitive comment by a media personality or a proposed book by a juror in the Trayvon Martin case -- are often picked apart by Black Twitter's mix of anger, humor and hashtags, McDonald writes. "Perhaps the most significant contribution of Black Twitter is that it ... dismantles the idea that white is standard and everything else is 'other,' " she writes. The Washington Post (tiered subscription model) (1/20)  | Going Global: Social Media Marketing for Small Businesses
Social media is creating new avenues for merchants to promote their companies at a low cost. However, before business owners decide which social media platforms to use for marketing, they need to know more about available options and why they should choose one social media channel over another. In this white paper review some of the most popular options. Download the free white paper now. |
 | Twitter makes a second-screen pitch Twitter is touting its prominence as a platform for second-screening and enhancing its value along these lines, as seen in the social network's acquisition of a TV analytics company last year. "New insights around television-watching behaviors and simultaneous media consumption are making multiscreen strategies an imperative for brands," said Ogilvy & Mather's David Rittenhouse. Adweek (1/20) How Weixin became China's favorite social app Weixin, a smartphone-based social-messaging service similar to WhatsApp, has accrued about 300 million users in China in three years. The app's success could hinder Western networks' efforts to skirt Beijing's firewall and gain a foothold in China. "Even if Facebook had permission, it's probably too late," says analyst Wang Xiaofeng. "Weixin has all the functionality of Facebook and Twitter, and Chinese have already gotten used to it." The New York Times (tiered subscription model) (1/20)  | Can Digital Shopping Improve Your In-Store Sales?
Because customers who shop online don't necessarily buy online, you need strategies to capture them in your stores. Get them--in RSR's "Digital Meets Physical: The Retail Store in the Digital Age." This recent, original research will help you identify and profit from the in-store opportunities being created by today's connected, multi-channel shoppers. Download this insightful report now at no cost! |
 |  | Selecting Your Equity Compensation Management Solution
Before selecting a stock plan management solution, consult our Buyer's Guide to understand the 11 criteria to use in evaluating your options and selecting the best solution for your company's needs. Whether you are purchasing a platform for the first time or making a switch from your current solution, there are features that your system needs to have—make sure you know what to look for in this free Buyer's Guide. |
 | Facebook is still alive and kicking, researchers say Facebook saw a decline of about 29% in its teen users in 2013, but it's still the leader in that demographic among social networks, according to a study by GlobalWebIndex. The study of 170,000 social media users in 32 countries concluded that almost half of 16- to 19-year-olds log in to Facebook at least once a month. "The concept that [Facebook] is 'dead and buried' is obviously completely false," GWI founder Tom Smith says. Mashable (1/21), The Drum (Glasgow, Scotland) (1/21)  | Keeping the Mobile Enterprise Moving
Enterprises can't afford to be left behind as mobility surges to the forefront of IT and business strategies. Nor can they afford to churn out poorly performing mobile apps that alienate users and sap valuable IT assets. This white paper examines current trends in enterprise mobile app use. Download the free paper now. |
 | Avoid a social media wardrobe malfunction You wouldn't throw on a shirt that didn't match your pants, and you shouldn't post social content that doesn't match the platform you're using, writes Sarah Lynch. Twitter content should be concise and brand-relevant, while Facebook content should be fun and image-heavy, Lynch writes. "Dressing your social channels with the right content necessitates careful planning and coordination," she writes. SmartBrief/SmartBlog on Social Media (1/21) | Praise for punctuation: What to begin with Charles Dickens' use of a colon in the opening sentence of "A Christmas Carol" ranks with Vladimir Nabokov's use of parentheses in "Lolita" and George Eliot's em-dash in "Middlemarch" among the top uses of punctuation in literature, writes Kathryn Schulz. Punctuation often gets overlooked, Schulz writes, but in the hands of the masters, even the humblest of typographic symbols gain real literary power. Vulture (1/16) |  | Where Twitter followers appreciate short-form instant gratification and Facebook fans enjoy visual stimulation, the Google+ community has shown a strong preference for informative and helpful content." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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