Video: Premium Programmatic?

ClickZ Media January 28, 2014 Premium Programmatic? When it comes to programmatic platforms, quality premium mobile video's supply is a limiting factor. AOL Plays Catch-Up on Ad, Content Targeting with $90.7 Million Gravity Buy AOL's $90.7 million acquisition of Gravity to personalize ads and editorial is good news. But is it good enough to enable it to compete with the likes of Facebook or Google? - Liva Judic Google Empowers Publishers with AdSense Direct Google's AdSense Direct enables publishers to manage their directly sold ads and display them without any changes to their site’s code. - Matt Kapko 3 Viral Video Lessons From Super Bowl Ads Drawing from statistics from some of the most popular recent Super Bowl ads, here are three strategies to achieve success in online video campaigns. - Tessa Wegert How to Prove the ROI of an Event 20 ways to measure the success, or failure, of an event. - Kristin Kovner Primer on Programmatic Buying and Mobile RTB Triggers in 2014 Programmatic buying simplified. - Rahul Garg Shift to Digital Drives Sales for SF Bay Area Scion Dealers The Instagram Rule of 11 3 Actionable Data Points Every Marketer Needs in 2014 2014 Starting Off with Terrible PR for Marketers Arby’s, the "Oreo" of the #Grammys? The 3 Phases of Building an Online Marketing Funnel in China Ajax Social Wipes Clean Old Likes and Spam Followers VIDEO: Isobar US Co-CEOs on the Importance of Innovation in Marketing and Advertising Social Sites Nipping at Facebook, Adobe Says Olay Campaign Positions #BestBeautiful as Rallying Cry Among Women Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 27-29, 2014 More ClickZ Live & SES Events Media Resources Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma The Convergence of Email, Mobile, and Social Marketing, Ron Cates Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources

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