Binge Watching: The End of Second Screen Social Sharing?
Paul Chaney | Social Media Smarts |       |  | Two media trends came into vogue in a big way in 2013: binge watching and the second screen experience. Bing Watching is the "New Normal" A new study by Netflix (arguably the trend's standard-bearer) called binge watching the "new normal." A majority of those surveyed (73 percent) defined binge watching as viewing between 2-6 episodes of the same TV show in one sitting, and there seems to be no guilt associated with the behavior. Nearly three quarters of TV streamers say they... |
No.2 Most Read Article of 2013: Say Goodbye to the Age of Generalizations
John Elkaim | Social Integration | |  | This story was originally published on October 14, 2013, and comes in at No. 2 on our countdown of the 10 most popular ClickZ stories of 2013. As ClickZ looks back over the past year, we're celebrating the best of 2013, as determined by you, our readers. Enjoy! The emergence of social media and the steady decline of mass media are the two biggest marketing stories of the decade. Both print circulation and TV viewership have been falling consistently since the turn of the century;... |
2014 Trends: More Social Media Engagement, Less Vanity Metrics [Video]
Adaline Lau | Social Media | |  | Following a panel discussion on tools for social media monitoring at SES Singapore, Siim Sainas, general manager at STATSIT and Simon Kemp, managing director for We Are Social Singapore discuss the social media outlook for 2014. Both agree they hope to see more serious social media engagement rather than just vanity metrics in the region. Watch the video as Simon and Siim give their views on the increasing focus on advertising in social media networks. |
No. 7 Most Read Article of 2013: You Don't Need a Million Fans!
Harry Gold | Social Commerce | |  | This story was originally published on June 4, 2013, and comes in at No. 7 on our countdown of the 10 most popular ClickZ stories of 2013. As ClickZ looks back over the past year, we're celebrating the best of 2013, as determined by you, our readers. Enjoy! I know this is kind of old hat but I still feel like a lot of social media marketing conversations I am in boil down to Facebook fan count and engagement. Now I'm not going to say that fans aren't important, but let's face it... |
2013 a Great Year for Twitter Users, Advertisers & Investors
Jessica Lee | Social Media | |  | Ah, how time flies… especially in the Twittersphere – where 140 characters rule and 6 seconds of video say it all. It seems like just yesterday we were ogling over Twitter Vine, and now, Twitter's all grown up, staking its claim as a publicly traded company. It would be bold to say we could recap everything that happened with Twitter this year, but we did compile some of the highlights. Let's take a trip down memory lane, shall we? Notable Twitter News in 2013 The big news... |
2014 Digital Marketing Punch List: 7 Things You Should Be Doing But Are Not (Yet)
Your digital marketing Punch List for 2014 contains all the things you know your company should be doing, but didn't get around to in 2013.
Andrew Solmssen | Mobile | Print version Be an Analytics Change Agent in 2014
Stop being that annoying, buzzing insect in 2014 and commit to becoming a Change Agent instead. Columnist Jim Sterne offers tips on earning buy-in.
Jim Sterne | Verifying Business Value | Print version Behind the Scenes: The Value of Extended Content
In digital media, excess material takes the form of "behind the scenes" video footage and outtakes. This can be used to extend your content marketing strategy.
Tessa Wegert | Strategies | Print version Strategies to Maximize Your Global Search Marketing Program
Learn about three areas where opportunities exist to maximize the value that SEO and search marketing bring to a geo-focused enterprise.
Dave Lloyd | SEO | Print version No.1 Most Read Article of 2013: Home Depot's Richard the Cat Mocks How-To Helpless Humans
The springtime campaign includes content on Tumblr, Facebook and Twitter, as well as a meme generator and Funny or Die videos.
Lisa Lacy | Strategies | Print version No.3 Most Read Article of 2013: AMC's 'Breaking Bad' Name Lab App Lets Fans Mimic Credits
The app has been used by over 1.4 million fans since its debut on June 26.
Lisa Lacy | Strategies | Print version Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers
Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed.
Derek Harding | Advanced Email Marketing | Print version The New Email Marketing Rules
Learn why anyone in the digital world should care about new email marketing rules in this two-part interview with ExactTarget's Principal of Marketing Research Chad White.
Simms Jenkins | Email Marketing Best Practices | Print version Gmail Tabs: An Opportunity, Not a Threat
Marketers - there's no need to panic. If your emails are engaging, customers will find them.
Jon Miller | Marketing Automation | Print version No.4 Most Read Article of 2013: 5 Best Practices for a Great B2B Website
When executed well, a great B2B website can do the job of 100 salespeople, scaling your message to the masses and helping drive loads of revenue.
Kristin Kovner | Media Buying | Print version |
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