Mobile: A Mobile Video Mission Statement - Enabling Scale, Ease, and Consistency

ClickZ Media Wed 15th Jan 2014 A Mobile Video Mission Statement: Enabling Scale, Ease & Consistency Having a sense of what's going on under the hood with mobile video will help the creative community build better ads faster and with less frustration. Guardian Strengthens Revenue With Launch of Private Video Ad Marketplace UK- based Guardian News & Media (GNM) has signed a deal with AOL Networks’ video ad platform, Adap.tv, to provide a private video ad marketplace for the publisher. The company will sell video ad inventory programmatically to select trading desks and agencies. - Melanie White Two Trends to Watch in China: M-Commerce and Showrooming [Video] Recent developments with Alibaba and JD.com could signal accelerated growth for mobile commerce in China. - Elisa Harca YouTube Comments Revamp: Hit or Miss? Google rolled out a new comments system for its YouTube property, after its previous attempt at doing so sparked users outrage. - Liva Judic Online Content Videos Hit Record 52 Billion Monthly Views Online content video views have exceeded 50 billion a month for the first time on record, as 188.2 million Americans watched 52.4 billion online content videos in December. Meanwhile, video ad views have tripled to 35.2 billion in the past year. - Greg Jarboe Toyota Speaks to Consumers With Voice Activated Mobile Ads The ads allow consumers to learn more about apps available in Toyota’s Entune system -- which also uses voice-activated technology -- by speaking their selections. - Lisa Lacy How Fun Brand Initiatives Will Win Customers in 2014 Wed 15th Jan 08:30 CRM & Media Together At Last Means an Expanded Role for Email Marketers Wed 15th Jan 07:30 The Power of Peer in Social Customer Care Wed 15th Jan 07:00 LinkedIn Ads: Social PPC & Sponsored Updates Wed 15th Jan 06:30 Will This Be the Year of Data Analytics in the Marketing Department? Wed 15th Jan 06:00 Forget Real-Time, Let's Look at Relevant-Time Marketing [Video] Tue 14th Jan 17:00 Twitter Launches Epsilon-Powered Tailored Audiences, Freshens Up Web Interface Tue 14th Jan 15:29 Google Acquires Nest Labs in $3.2Bn 'Internet of Things' Play Tue 14th Jan 11:07 How Social Media is Shaping the Evolution of E-Commerce Web Design Tue 14th Jan 08:30 Content is King. Again. Still. Tue 14th Jan 08:00 Follow ClickZ ClickZ Live & SES Events SES London February 10-13, 2014 SES Jakarta March 18-19, 2014 ClickZ Live New York Mar 31-Apr 3, 2014 ClickZ Live Toronto May 14-16, 2014 ClickZ Live Shanghai May 28-29, 2014 More ClickZ Live & SES Events Media Resources Mobile Targeting: Using the Right Aggregate Data to Reach Your Target Audience, Ambrish Verma The Convergence of Email, Mobile, and Social Marketing, Ron Cates Responsive, Dynamic, Serving Mobile - Which Path is Right for Me?, Benu Aggarwal More Media Resources