Native Advertising in 4 Easy Steps
Tessa Wegert | Media Buying |       |  | It may come off as a hodgepodge of advertorials, sponsorships, and branded content, but native advertising continues to attract interest from digital marketers and their brands. Studies show that almost half of all advertisers polled had invested in "sponsored posts," with over 60 percent having used or are planning to use native ads on mobile. With the question of buy-in increasingly extraneous, our attention turns to execution. Are brands making the most of their investments? There's... |
Sponsored Article: Online Video Advertising - Entering Our Teenage Years
ClickZ | Video | |  | The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. For more than 60 years, television has allowed advertisers to speak to a broad audience, estimating where their ad ran and who saw the message. As more and more advertisers look to both expand reach and at the same time, tell a more... |
A Comment on YouTube Comments: It’s About Social, Not Spam
Frank Sinton | Video | |  | On Nov. 6, YouTube rocked a pretty serious boat when it changed its commenting policy for the entire video sharing service. In short, YouTube turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. There were some other updates as well, such as moving more relevant comments to the top of the thread, grouping comment threads by conversation, and giving channel owners the ability to moderate comments. But the biggest and... |
Mobile Cookies Don’t Necessarily Crumble
Anna Bager | Mobile | |  | At this time of year, most Americans think about pumpkin pie. At the IAB, however, we're focused on cookies. The mobile market place is growing at warp speed. The number of smartphone users keeps increasing and they spend a great deal of time on their devices. These handy gadgets are being used in every aspect of your life, from help with practical tasks to serving as a platform for entertainment in the palm of your hand. No one argues that this usage points to a mobile-first future... |
Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen
Yuyu Chen | Mobile | |  | Buffalo Wild Wings' successful cross-platform advertising campaign points to the potential for using mobile to increase ROI, according to the 2013 Online Brand Effect Case Study by Nielsen. The Minneapolis-based restaurant chain kicked off the National Football League's 2012-2013 season with a new cross-device ad campaign to target males aged 18 to 35. The sports bar teamed up with space150, a digital innovation agency, to create a game "Protect the Football." It encouraged football... |
Dreamforce 2013: Benioff and Mayer Talk Mobile
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.
Susan Kuchinskas | Marketing | Print version Interactive Wireframing Comes of Age
If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.
Jack Aaronson | ROI Marketing | Print version Media Sales & Buying Relationship Building: Common Planner/Buyer Faux Pas
Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying.
Anna Papadopoulos | Strategies | Print version A Gift for Your Marketing Team: Holiday Sales Without Stress
Digital marketers have been planning for the holiday season since at least July, but it's not too late to implement marketing automation solutions to streamline and ease the additional burden on your team.
Andre Golsorkhi | Marketing Automation | Print version Measurement Without Experimentation is Vanity - How To Do Big Data Better
With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know.
Patti Hunt | Analyzing Customer Data | Print version Google Analytics Unified Segments: 5 Simple Steps to Get You Started
This feature now allows you to start making decisions around what a user did over their lifetime, versus what they did in a single session. Here's how.
Vinoaj Vijeyakumaar | Analyzing Customer Data | Print version Coke Zero Helps Millennials Design the Perfect Ugly Holiday Sweater
The brand’s Sweater Generator has resulted in nearly 18,000 virtual sweaters in its first 36 hours.
Lisa Lacy | Strategies | Print version Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets
The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as the sixth movie in the franchise becomes available on digital HD.
Lisa Lacy | Strategies | Print version The Data Artist Balances the Art and Science of Marketing
There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive more revenue and higher profitability.
Pelin Thorogood | Analyzing Customer Data | Print version 3 Paid Search Trends to Watch for in 2014
Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014?
Lisa Raehsler | Paid Search | Print version |
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