I Want Our Brand Content to Go Viral; That's a Thing, Right?
Guest | Publishing |       |  | Creating content with mass appeal that people actually want to share is hard. In fact, it's nearly impossible if you don't know what you're doing. Sure, we've all heard stories of videos going viral without the publisher trying, but we've also heard of people striking it rich by winning the lottery. They're no more likely to recreate their successes and producing shareable content is no different. What if I told you that creating good, shareable content is more like playing poker... |
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Jessica Lee | Social Media | |  | On the heels of its initial public offering, Twitter has released new features that give more flexibility to publishers and more control to advertisers. First, custom timelines allow publishers to create and share timelines related to the topic of their choosing. And for advertisers, Twitter just got savvier in mobile by adding device type and wifi connectivity to its targeting. Custom Timelines Custom timelines allow publishers to create and share Twitter timelines with their own... |
8 Simple Rules for Stronger PowerPoint Presentations
Kristin Kovner | Media Buying | |  | Let's admit it, no one likes PowerPoint. Yet as much as we have lauded the possibilities of Prezi and its ilk, the reality is that PowerPoint is still very much the lingua franca of our industry. It's what the media planner you're pitching to needs in order to slot your offering into a larger deck. It's the preferred medium for your executive team's quarterly business reviews. For both internal and external marketing efforts, PowerPoint is, quite simply, the industry standard. I... |
How Auto Brands Are Driving the Success of Online Films
Tessa Wegert | Media Buying | |  | Online films have had their fair share of press this year. Brands of all kinds are trying their hand at producing long-form video content that's too entertaining to eschew, too engaging to ignore. But there's one vertical that can claim to have, if not the most, then at least some of the best online films created thus far: automotive. What is it about films that's so appealing to auto brand marketers? It's a partnership that predates digital content, and even the modern Web. Cars... |
American Football Strengthens Video Advertising
Yuyu Chen | Video | |  | American football helped strengthen video ad performance across screens and drive total video ad opportunities by 81 percent, according to a newly released infographic by Adap.tv. Like the holiday shopping season, football provides marketers a great opportunity to engage consumers with video content that interests them. Breaking down the overall improvement in video ad inventory, smartphones saw a robust growth of 127 percent, followed by desktops (120 percent) and tablets (22 percent).... |
Regal Cinemas YouTube Series Makes Movies at Home Unappealing
The series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home.
Lisa Lacy | Strategies | Print version Publishers and Agencies: BFFs or Frenemies?
Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands, publishers and agencies are evolving in their new roles.
Gary Stein | Strategies | Print version E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more.
Jeanne Jennings | Email Marketing | Print version Are Social Media Metrics Lying About Your Brand and Customer Interactions?
Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media.
Bryan Eisenberg | ROI Marketing | Print version 3 Things Amazon.com Can Teach Us About Marketing Automation
We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage.
Ramon Ray | Marketing Automation | Print version Reddit: Social Ads for the More Socially Savvy
Reddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text ad and banner and options.
Elizabeth Marsten | Paid Search | Print version Social Media for Business Results in the Insurance Industry
How can social media help financial services companies rebuild their reputation and sales mission? Consider this approach.
Jon Wade | Financial Services | Print version VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]
Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing.
Melanie White | Agency Spotlight | Print version Mercedes Engines Roar in ‘Sound With Power’ Mashups
The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and aims to trigger an emotional response.
Lisa Lacy | Strategies | Print version Own Your Audience: The Other Side of Content Marketing
In the digital world, there is no distance between you and the customer. In his new book Audience, Jeff Rohrs asks you to think about your audience as "a push-button marketplace for you, a renewable source of revenue."
Mathew Sweezey | Marketing Automation | Print version |
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