Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards
Jeanne Jennings | Email Marketing |       |  | Those relatively new to ClickZ may not recognize the name Stefan Pollard. Three years ago, Stefan -- ClickZ columnist, husband, father, respected industry expert and friend to many of us in the industry -- passed away suddenly. The ClickZ family and the larger e-mail marketing community lost someone very special. None of us had a chance to say goodbye or to properly thank him, not only for his positive and lasting impact on our industry but for the unwavering friendship he offered... |
Email Marketing Quality Control Lessons from Publishing and Software Engineering
Derek Harding | Email Marketing Optimization | |  | For many organizations, email is a key revenue channel. Failure in execution can mean enormous consequences, so getting it right is critical. Sadly, for many, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist; one that often has been developed in an ad hoc manner as mistakes are uncovered during deployment. I've been focused on quality control for many years and from our research, more than 10 percent of major brand marketing emails have... |
Myths and Realities of Responsive Design and the Mobile Inbox
Jim Davidson | B2C Email Marketing | |  | The first few lines of this article will be buzzy and may cause your eyes to roll, but I'm here to take some of the panic and confusion away from what has become a much discussed topic for email marketers: responsive design and the mobile inbox. You have probably seen the stats from Litmus that nearly half of all emails (48 percent) are currently opened on a mobile device. Custora reports that mobile e-commerce purchases increased by 48 percent on Black Friday and 30 percent on Cyber... |
E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
Jeanne Jennings | Email Marketing | |  | The Q2 2013 E-mail Trends and Benchmarks Report was released by Epsilon earlier this month and it showed some interesting trends. The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in opens that we've seen. In second quarter, the open rate dropped but it's still the second highest we've seen (28.5 percent), suggesting that the upward trend in open rates will continue.... |
5 Tips for Winning Triggered Email Product Review Campaigns
Margaret Farmakis | Email Marketing Optimization | |  | When I think of what email marketers really want, I'm tempted to paraphrase Gordon Gekko from the movie Wall Street, substituting "greed" for "more." More is good. Marketers want customers to purchase more and prospects to engage more; they want more email subscribers on their lists; they want more data to work with from more sources; they want more brand recognition than their competition. This might be somewhat of an oversimplification, but ultimately, the "more" that every marketer... |
Are Twitter Ads on the Verge of a Feature Development Boom?
Given the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions for Twitter Ads in 2014.
John A. Lee | Paid Search | Print version A Physicist’s Approach to Marketing
While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at its best can be tested and measured and with the right balance of accuracy and rigidity, marketing can be akin to science.
Jon Miller | Marketing Automation | Print version The New Context Marketing Applications
Columnist Rand Schulman shares new insights that in mobile and marketing possibilities, gleaned from his visit to Dreamforce and other recent announcements.
Rand Schulman | Convergence Analytics | Print version India: What will 2014 be for Digital Marketers?
It will challenge marketers in the country to bring more focus and clarity to digital.
Prabhvir Sahmey | Strategies | Print version Hollister Teases Black Friday Deals on YouTube
Hollister is vying for Black Friday shoppers with a new campaign on YouTube that showcases its vision of a Southern California beach party in stores.
Matt Kapko | Video | Print version Dove Tops List of Most Shared Video Ads
Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time.
Susan Kuchinskas | Video | Print version How Women Business Owners Can Use LinkedIn to Market Their Transition
Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand.
Jasmine Sandler | Social Media | Print version Top 10 PLA Tips for the Holidays (and Beyond)
PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should be addressed immediately. Columnist Kevin Lee offers 10 tips to help your PLAs perform better over the holidays and beyond.
Kevin Lee | Paid Search | Print version A New Marketing Metric: Personally Provided Information
The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. Columnist Jim Sterne offers a new metric: Personally Provided Information.
Jim Sterne | Verifying Business Value | Print version 3 New Content Publishing Technologies to Leverage in 2014
In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on.
Jeanniey Mullen | Publishing | Print version |
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