A Comment on YouTube Comments: It’s About Social, Not Spam
Frank Sinton | Video |       |  | On Nov. 6, YouTube rocked a pretty serious boat when it changed its commenting policy for the entire video sharing service. In short, YouTube turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. There were some other updates as well, such as moving more relevant comments to the top of the thread, grouping comment threads by conversation, and giving channel owners the ability to moderate comments. But the biggest and... |
Mobile Cookies Don’t Necessarily Crumble
Anna Bager | Mobile | |  | At this time of year, most Americans think about pumpkin pie. At the IAB, however, we're focused on cookies. The mobile market place is growing at warp speed. The number of smartphone users keeps increasing and they spend a great deal of time on their devices. These handy gadgets are being used in every aspect of your life, from help with practical tasks to serving as a platform for entertainment in the palm of your hand. No one argues that this usage points to a mobile-first future... |
Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen
Yuyu Chen | Mobile | |  | Buffalo Wild Wings' successful cross-platform advertising campaign points to the potential for using mobile to increase ROI, according to the 2013 Online Brand Effect Case Study by Nielsen. The Minneapolis-based restaurant chain kicked off the National Football League's 2012-2013 season with a new cross-device ad campaign to target males aged 18 to 35. The sports bar teamed up with space150, a digital innovation agency, to create a game "Protect the Football." It encouraged football... |
Dissecting Buzzwords: What Does Programmatic Mean to You?
Larry Allen | Display Advertising | |  | Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Is programmatic used in more than one way in the industry? One thing is very clear: programmatic is growing and will continue to do so. I currently see three ways it is being used and imagine you can think of more: Programmatic -- The Real-Time Auction: The most common use of programmatic... |
I Want Our Brand Content to Go Viral; That's a Thing, Right?
Guest | Publishing | |  | Creating content with mass appeal that people actually want to share is hard. In fact, it's nearly impossible if you don't know what you're doing. Sure, we've all heard stories of videos going viral without the publisher trying, but we've also heard of people striking it rich by winning the lottery. They're no more likely to recreate their successes and producing shareable content is no different. What if I told you that creating good, shareable content is more like playing poker... |
Measurement Without Experimentation is Vanity - How To Do Big Data Better
With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know.
Patti Hunt | Analyzing Customer Data | Print version Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets
The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as the sixth movie in the franchise becomes available on digital HD.
Lisa Lacy | Strategies | Print version The Data Artist Balances the Art and Science of Marketing
There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive more revenue and higher profitability.
Pelin Thorogood | Analyzing Customer Data | Print version 3 Paid Search Trends to Watch for in 2014
Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014?
Lisa Raehsler | Paid Search | Print version Fixing Customer Care: The New Social Marketing
Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. There is no better way to win support.
Dave Evans | Social Media | Print version Email Marketing Quality Control Lessons from Publishing and Software Engineering
For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control triangle. made of three competing factors.
Derek Harding | Email Marketing Optimization | Print version LinkedIn Shows Brand Love With Showcase Pages
LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in.
Liva Judic | Social Media | Print version Jockey’s #GuysOnSunday Speaks to Women to Sell Men’s Underwear
The Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year.
Lisa Lacy | Strategies | Print version #LexusInTokyo to Engage Fans via Live Vine Videos
Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars.
Adaline Lau | Automotive | Print version Myths and Realities of Responsive Design and the Mobile Inbox
Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown around terms.
Jim Davidson | B2C Email Marketing | Print version |
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