How to Nurture Leads from Twitter
John Lee | Social Media Smarts |       |  | Only 15 percent of CMOs say they can quantify their social ROI, according to a recent study by The CMO Survey. However, if you look at the way most B2B marketers approach social lead generation, that figure isn't all that surprising. Here's what I mean: We focus so much on acquiring new leads that we forget about the other half of the equation -- nurturing. Without nurture, acquired leads are simply names in a database, not dollar amounts in a potential new deal. We can't quantify... |
Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet Food
Lisa Lacy | Strategies | |  | In the 1989 Kevin Costner movie Field of Dreams, the infamous refrain was, "If you build it, he will come." In a 2013 Friskies campaign, it's, "If you feed me..." That's the name of an effort that launched November 12 and focuses on the brand's position that all cats deserve wet food. As part of the campaign, Friskies has brought together what it calls five of the world's top Internet celebrity cats to rally for this "very important cause." These cats include Colonel Meow, Nala... |
How Women Business Owners Can Use LinkedIn to Market Their Transition
Jasmine Sandler | Social Media | |  | Professional corporate women that are thinking about transitioning to become a business owner, this article is for you. Women business owners struggling to use LinkedIn as a viable source to drive new business, this article is also for you. I run into the same questions and problems all the time, so I decided to shed some light on this subject to help my fellow women business owners out there. The top two questions or concerns I frequently hear from women in business are: 1. I... |
5 Lessons from Instagram Influencers
Guest | Social Media | |  | When Instagram was bought by Facebook last year, it signalled that the social network had graduated from indie to the big leagues—and it definitely has. Since being bought, Instagram has grown by more than 600 percent, adding over 120 million monthly active users to its network. Its 150 million monthly active users may be a drop in the ocean compared to Facebook’s 1.19 billion monthly active users, but it’s substantial nevertheless. Like Facebook, its maturity means that more... |
Pinterest Pins Pay Big Dividends for Brands, Says Piqora
Jessica Lee | Social Commerce | |  | With Pinterest being one of the most popular curators of content, it's no surprise that a single pin can pay big dividends to a website over time. Pinterest pins deliver two site visits and six page views on average, plus more than 10 re-pins – and this is can continue for several months, according to data from social analytics company Piqora. "Half of site visits take place three and a half months after the first pinning, while half of orders take place two and a half months... |
Marketing People on the Move: Autumn 2013
Catch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall.
Yuyu Chen | Strategies | Print version Snapchat Debate: A Deep Dive Into the Advertising Opportunity
Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image sharing network.
Liva Judic | Display Advertising | Print version Breaking Through the Brain’s Barriers
The human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get through when the brain is screening megabytes of data every milliseconds?
Tim Ash | Conversion & ROI | Print version Return of the King: Lebron James Masters the Personal Brand Rebound
Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air.
David Toner | Video | Print version 4 Cross-Channel Measurements Every Marketer Should Use
Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enables marketers to achieve a higher level of insight into the specific contributions of each channel.
Justin Williams | Advanced Email Marketing | Print version Be Thankful for These 10 Online Marketing Trends
Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she's thankful for this Thanksgiving.
Kristin Kovner | Media Buying | Print version 4 Steps to Develop an Online Marketing Plan for China
Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience.
Gordon Choi | Strategies | Print version Google Shopping Update Includes New Features for Holiday Shoppers
New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
Jessica Lee | Search Marketing | Print version Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign
Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty.
Lisa Lacy | Strategies | Print version Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen
A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics.
Yuyu Chen | Ad Industry Metrics | Print version |
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