Mobile's Tipping Point Makes for a Hot Holiday Shopping Season
Shannon E. Denison | Mobile |       |  | When I speak with marketers about mobile, it seems there are three camps: those who are not doing mobile and don't seem bothered by the decision; those who are positive they need to include mobile and are aggressively trying things; and lastly, those who know they need it, but aren't sure what to do. One thing is clear, by the time we hit New Years, for those who ventured into mobile, we'll all be touting tried and true best practices for mobile around Black Friday and Cyber Monday.... |
Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative
Susan Kuchinskas | Display Advertising | |  | A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction. Are You a Human calls its CAPTCHA alternative PlayThru, touting it as not only a better way to separate people from bots but also a branding environment that cuts through site clutter and banner blindness. The PlayThru campaign for Ford Fiesta targeting 18- to 34-year-olds, launched in August and will run... |
Starcom, Yahoo To Leverage Context for Digital Video Content and Ads
Liva Judic | Video | |  | In what was announced like a groundbreaking one-year deal, search house Yahoo and Publicis Groupe's Starcom yesterday revealed they have teamed up to “make the digital video experience more personalized and relevant.” Both parties declined to give financial details of the deal. Starcom Double Whammy The news comes fresh on the heels of another deal struck by Starcom last week, this time with Turner Broadcasting System, which will see Starcom client brands be organically integrated... |
Sponsored Article: The Case of the Disappearing Video Ad
ClickZ | Video | |  | We’ve no doubt that you’ve heard of the saying, ‘you get what you pay for.’ But unfortunately, when it comes to your video ad placements, that old adage may not always hold true. Many video publishers, under enormous pressure to deliver impressions to their advertisers and margin to their investors, have devised a host of clever methods for artificially boosting their ad viewership numbers. Some of these methods are deceptive and can make your video ads be practically invisible... |
Adobe Adds Cloud-Based Mobile Services
Thom Craver | Mobile | |  | Hot on the heels of releasing six major features to Adobe Analytics, Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud. The new cloud-based mobile services provides a Mobile Services Software Development Kit (SDK) to help app developers integrate analytics collection into their apps. The Mobile Services SDK provides... |
Referring Links: An Untapped Treasure Trove of Visitor Intent Data
Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which help visitors more easily accomplish their goals.
Mark Ryan | Analyzing Customer Data | Print version Google Hummingbird: Does Quantity or Quality Win the Day?
SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing on one it means losing ground on the other.
Crispin Sheridan | SEO | Print version Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget
Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high.
Ben Plomion | Data-Driven Marketing | Print version 5 Tips for Winning Triggered Email Product Review Campaigns
Implementing product review campaigns may be more challenging than other types of triggered messages, which you can mostly set and forget. Columnist Margaret Farmakis shares 5 tips for effective triggered email product review campaigns.
Margaret Farmakis | Email Marketing Optimization | Print version A Marketing Generation Gap - People vs. Technology
Which do you think will survive and which would you rather be a part of?
Jermyn Toh | Strategies | Print version GE Promotes Robot Concert With Digital and Interactive Content
The November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify and a playlist of robot songs.
Lisa Lacy | Strategies | Print version Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine
Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends.
Liva Judic | Social Media Smarts | Print version Marketers Still Struggle to Harness Power of Big Data [Study]
A recent big data report by Rocket Fuel reveals that although big data can translate consumer behavior into increased sales, it is not used sufficiently by marketers and advertisers.
Yuyu Chen | Data-Driven Marketing | Print version Why You Won’t Read This Post
If you have a website you want people to actually read, how do you optimize your text so visitors are less likely to pass over it? It turns out some very smart researchers have been asking the same question for years; here is some of what they've learned.
Tim Ash | Conversion & ROI | Print version Infiniti’s Deja View Literally Integrates Fans, Over and Over
Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she says.
Lisa Lacy | Strategies | Print version |
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