Dissecting Buzzwords: What Does Programmatic Mean to You?
Larry Allen | Display Advertising |       |  | Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Is programmatic used in more than one way in the industry? One thing is very clear: programmatic is growing and will continue to do so. I currently see three ways it is being used and imagine you can think of more: Programmatic -- The Real-Time Auction: The most common use of programmatic... |
I Want Our Brand Content to Go Viral; That's a Thing, Right?
Guest | Publishing | |  | Creating content with mass appeal that people actually want to share is hard. In fact, it's nearly impossible if you don't know what you're doing. Sure, we've all heard stories of videos going viral without the publisher trying, but we've also heard of people striking it rich by winning the lottery. They're no more likely to recreate their successes and producing shareable content is no different. What if I told you that creating good, shareable content is more like playing poker... |
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Jessica Lee | Social Media | |  | On the heels of its initial public offering, Twitter has released new features that give more flexibility to publishers and more control to advertisers. First, custom timelines allow publishers to create and share timelines related to the topic of their choosing. And for advertisers, Twitter just got savvier in mobile by adding device type and wifi connectivity to its targeting. Custom Timelines Custom timelines allow publishers to create and share Twitter timelines with their own... |
8 Simple Rules for Stronger PowerPoint Presentations
Kristin Kovner | Media Buying | |  | Let's admit it, no one likes PowerPoint. Yet as much as we have lauded the possibilities of Prezi and its ilk, the reality is that PowerPoint is still very much the lingua franca of our industry. It's what the media planner you're pitching to needs in order to slot your offering into a larger deck. It's the preferred medium for your executive team's quarterly business reviews. For both internal and external marketing efforts, PowerPoint is, quite simply, the industry standard. I... |
How Auto Brands Are Driving the Success of Online Films
Tessa Wegert | Media Buying | |  | Online films have had their fair share of press this year. Brands of all kinds are trying their hand at producing long-form video content that's too entertaining to eschew, too engaging to ignore. But there's one vertical that can claim to have, if not the most, then at least some of the best online films created thus far: automotive. What is it about films that's so appealing to auto brand marketers? It's a partnership that predates digital content, and even the modern Web. Cars... |
VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media
In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014.
Liva Judic | Marketing | Print version Dear Santa: A Google Wishlist for Local Marketers
Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places.
Gregg Stewart | Local | Print version Digital Analytics in an Age of Spying
Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics.
Andrew Edwards | Actionable Analysis | Print version 4 Ways CRM Software Works for Old School (Offline) Marketing
When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well.
Ramon Ray | Marketing Automation | Print version 3 Reasons Why Your Digital Strategy is Failing
Let’s go through some simple objectives and paradigm shifts that can help your digital strategy achieve hard business goals.
Josh Bledsoe | SEO | Print version New Pinterest Feature Lets Brands Showcase What's Trending on Their Site
Pinterest released a new feature that allows brands to tap into the API and create dedicated pages on their websites that feature the latest trending pins around their brand. Pinterest is working with a handful of brands to test this feature.
Jessica Lee | Social Commerce | Print version DigitasLBi, Razorfish Cut Cross-Ad Deal With Google
Publicis Groupe agencies DigitalLBi and Razorfish have committed to spending more across Google's video, mobile and display properties.
Mary Lisbeth D'Amico | Agency Spotlight | Print version Regal Cinemas YouTube Series Makes Movies at Home Unappealing
The series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home.
Lisa Lacy | Strategies | Print version Publishers and Agencies: BFFs or Frenemies?
Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands, publishers and agencies are evolving in their new roles.
Gary Stein | Strategies | Print version E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in open that we've seen. Columnist Jeanne Jennings shares these insights and more.
Jeanne Jennings | Email Marketing | Print version |
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