Wednesday Update: The social media landscape of 2013 plus much more…

Hi

Welcome to this week's Wednesday Update. This week we have the latest on the socialisation of fashion, the difficulty of ad campaign tracking and ROI, plus a review of how the social media landscape looks in 2013… 

Firstly the latest analysis from our usefulsocialmedia.com blog:

1. Fashion is Social – New research shows over 80% of US women consult social media before purchasing 
2. Are your ads effective? – Research suggests tracking is proving difficult for marketers and is holding back campaigns from reaching their intended audience  
3. Take a look at this year's key social media stats 

Get a low-down on all the latest here

Secondly, feature analysis this week includes: 

1. Make your social media strategy meet your business goals – determine the value and set clear objectives - usefulsocialmedia.com/marketing/make-your-social-media-strategy-meet-your-business-goals
2. Practitioner interview with Price B. Floyd, Vice President of Comms and Global Digital Strategy at BAE Systems on key drivers behind social media use, their recent social media initiative and where it resides in their corporate structure – usefulsocialmedia.com/reputation/practitioner-interview
3. The top social media campaigns from October 2013 - usefulsocialmedia.com/measurement/unmetric-guest-blog 

And finally…

Our Corporate Social Media Summit San Francisco took place last week. It was a huge success with top social media professionals sharing their best practice and knowledge. Take a look at the top 10 social media marketing ideas taken from the summit.

We have one more summit to go this year, the sister summit CSMEU, taking place in London. Expert speakers from the likes of; Siemens, Barclaycard, Gumtree, The Royal Mail, McDonalds, O2, Pfizer plus many more will be at The Corporate Social Media Summit Europe (4-5th Dec). There's only 16 passes left so if you want to make sure you don't miss out, then reserve your place today. 

That's all for this week. Until next time!

Cheers

Anna 

Anna King
Marketing Executive
Useful Social Media 
 

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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