4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
Katrina Conn | Advanced Email Marketing |       |  | The everyday life of consumers is being transformed. Thanks to the mobile devices glued to their hips, consumers are able to access information and take action online anywhere, anytime. Understanding the behaviors that result from being constantly connected is crucial to reaching and engaging today's on-the-go consumers at their exact time and place of need. The ability to do that – to create consumer experiences that leverage a contextual understanding of the consumer's present... |
HTML5 Email – Are We Ready?
Stephen Hay | Email Marketing | |  | Is your email performance, opening and click through rates, slowly but surely declining? Do your customers just not seem interested anymore? Has email marketing lost its sparkle? If the answer to some or all of those questions is yes, it might be time to move to HTML5. What’s that? Without going into too much detail, HTML5 is latest generation of the language which powers almost every web page on the planet. Like most new things, it offers significant benefits and advantages... |
How to Create SEO-Friendly Email Campaigns
Ohad Hecht | Email Marketing Optimization | |  | I was speaking at this year’s SES Hong Kong about the importance of connecting all the digital touch points with the customer, so that customers will have consistent digital experience with brands. The key is moving away from digital islands into a digital ecosystem, where all channels are connected into a single database. This is a topic in itself, hence in this column, I’d like to provide some tips on how to link two of the digital channels: Email and SEO (search engine optimization).... |
Is Your Email Program Big Enough for Big Data?
Dave Hendricks | Email Marketing Optimization | |  | While the rest of the technical world is busily embracing the nebulous concept that is 'Big Data,' the jury is still out as far as how it works within the world of email marketing. Let's look at the distinct kinds of data that are used in the email marketing process: Customer List of Email Addresses or Hashes. You cannot run an email marketing program without either an email address or a hash of an email address. Open Rates and Times. Knowing that an email address has opened... |
5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails
Simms Jenkins | Email Marketing Best Practices | |  | While many digital marketers are focused on 2014 planning and budgeting, others are locked in on maximizing the last two months of 2013. The end of the year is a great time to make some headway on high impact, yet low hanging fruit that could send your email program in the right direction as we turn the corner into the new year. Here are 5 strategies and tactics to consider: 1. A Thank You Email ...with a survey for your valued subscribers. They are valued as more than a list,... |
Infiniti’s Deja View Literally Integrates Fans, Over and Over
Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she says.
Lisa Lacy | Strategies | Print version 2014: The Year of Social Performance Marketing
With the remarkable speed at which social is growing as an advertising channel, 2014 is destined to be a big, big year, not just in revenue growth or media hype but in the channel's ability to deliver real and sustained business value. Here's why.
Marko Muellner | Social Commerce | Print version Google Encrypted Search Means SEOs Need a Better Toolbox
SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search by Google.
Kevin Miller | Marketing Automation | Print version The Third Era of Marketing: Beyond Need and Desire to Expectation
Experience mapping is an essential new discipline for marketers. Here's why.
Naomi Troni | Strategies | Print version Adobe Adds Cloud-Based Mobile Services
Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Thom Craver | Mobile | Print version Mentos Tides Over Hunger Games Fans in Fandango Video Series
The partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy.
Lisa Lacy | Strategies | Print version 6 Must-Haves for Your Next Mobile Push Notification Partner
Apps and push messaging will play an increasingly important role in mobile marketing. Use these six criteria as a core part of your evaluation process when choosing a push notification partner.
Michael Della Penna | Community Management | Print version 3 Reasons Data Pollution Is On the Rise and What You Can Do About It
Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers keep data clean.
Robert Miller | Actionable Analysis | Print version Digital Hospitality, AKA Predictive Personalization
Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer service, which is what brands can deliver online through predictive personalization.
Benjamin Spiegel | Search Marketing | Print version Close That Sale: Convince Your Customer to Sleep On It
Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics.
Mark Quinn | Retail | Print version |
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SES Conference & Expo
November 11, 2013 - Follow, Reach, Convert: Innovative Retargeting / Remarketing, Kimm Lincoln
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November 11, 2013 - Follow, Reach, Convert: Innovative Retargeting / Remarketing, Lauren Vaccarello
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