 | Cloud Computing 101: It's a Brave New Virtual World
54% of all businesses now use cloud computing. And of this group, nearly 75% use different types of clouds or multiple services in the same cloud. The recent advances in the field of cloud computing now offer small businesses a myriad of opportunities to save time, resources and money, all while keeping important data more secure. Download your free white paper, Cloud Computing 101 today. |
 | What Twitter can do to improve its marketing appeal Marketing executives from Unilever, LG, Publicis Groupe and other companies outlined changes they would make to Twitter to make it more advertiser-friendly. Keith Weed, Unilever's chief marketing and communications officer, says the social network should "use research to show that the very high levels of engagement that Twitter commands translate into increased brand equity." Chobani's Peter McGuinness said he "would like to see less intrusive advertising units that are more organic and relevant to the platform." The Wall Street Journal (tiered subscription model) (11/6) Instagram chief hails early success in ad rollout About 5% of Instagram users who saw the site's new ads clicked to "like" them, a statistic CEO Kevin Systrom called "pretty tremendous considering most of the ads we see on the Internet we ignore." Systrom said the company is taking the process of integrating ads on its site slowly. "Are they making us hundreds of millions of dollars per day? No, but that wasn't the goal," he added. TechCrunch (11/6)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | Land Rover asks fans what drives them in Instagram contest Land Rover is promoting the launch of its Range Rover Sport with an Instagram contest asking users to submit photos showing what drives them to achieve. Users are asked to submit a "storyboard" of four photos or a video showing different stages of their efforts and submit them using the hashtag #IAmDriven. Luxury Daily (11/7)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 |  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | | When social media ad launches go wrong The major social networks are all working to develop ad tools for brands, but they've been making plenty of missteps along the way, Alexis Caffrey writes. Pinterest, Instagram and Digg have each angered users with poorly thought out or sneakily implemented ad-product launches, she writes. "[M]aking social media advertising work will take effort on the part of social networks -- and some consideration for their users," Caffrey writes. SmartBrief/SmartBlog on Social Media (11/6)  |  |  | | Creating a Smarter Workforce for Market Leadership
• Learn how to quickly and easily identify the right people for the right jobs at precisely the right time.
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Watch and learn how leading companies are building a smarter workforce and why it is key to your organization's growth and competitiveness | |  |  |  |
 | Twitter heats up with "Halloween fireballs" Twitter users in California lit up their feeds on Wednesday with mentions of what they assumed was a meteor breaking up in the sky. The tweeters were likely noticing annual meteor streams called the South Taurids, according to the National Weather Service. The South Taurids are also known as "Halloween fireballs" because of the timing of their seasonal appearances. USA Today (11/7) |  | Twitter needs to help users pinpoint the most interesting and relevant tweets. Twitter can't let the feed just pass the user by." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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