How to Create SEO-Friendly Email Campaigns
Ohad Hecht | Email Marketing Optimization |       |  | I was speaking at this year’s SES Hong Kong about the importance of connecting all the digital touch points with the customer, so that customers will have consistent digital experience with brands. The key is moving away from digital islands into a digital ecosystem, where all channels are connected into a single database. This is a topic in itself, hence in this column, I’d like to provide some tips on how to link two of the digital channels: Email and SEO (search engine optimization).... |
Is Your Email Program Big Enough for Big Data?
Dave Hendricks | Email Marketing Optimization | |  | While the rest of the technical world is busily embracing the nebulous concept that is 'Big Data,' the jury is still out as far as how it works within the world of email marketing. Let's look at the distinct kinds of data that are used in the email marketing process: Customer List of Email Addresses or Hashes. You cannot run an email marketing program without either an email address or a hash of an email address. Open Rates and Times. Knowing that an email address has opened... |
5 Low Hanging Fruit To Build Momentum & Drive Sales in Holiday Emails
Simms Jenkins | Email Marketing Best Practices | |  | While many digital marketers are focused on 2014 planning and budgeting, others are locked in on maximizing the last two months of 2013. The end of the year is a great time to make some headway on high impact, yet low hanging fruit that could send your email program in the right direction as we turn the corner into the new year. Here are 5 strategies and tactics to consider: 1. A Thank You Email ...with a survey for your valued subscribers. They are valued as more than a list,... |
Get Attention in Competitive Holiday Inbox Tabs with These Email Tips
Justin Williams | Advanced Email Marketing | |  | Like it or not, the 2013 holiday season is here. Whether this is good news or bad news for your holiday email campaigns depends on your ability to deal with two trends in email marketing: increased volume and inbox foldering. Not only has annual email volume increased year over year, but each holiday season, there is an additional increase of about 20 percent in the number of marketing emails sent. This means more and more messages are competing for recipient attention in the inbox,... |
Email Marketing Successes with Revenue Per Email Measurement
Jeanne Jennings | Email Marketing | |  | Two years ago, I wrote a column about the value of the revenue per email (RPE) metric; how to calculate it and how to use it to use it at a cell level to determine the winner when you're testing. I followed that up with a column on more ways to use RPE in analysis, to identify areas of strength and weakness in your email program. I've continued to use RPE or, in cases where the RPE figure is small, revenue per thousand emails (RPME) with clients. Here's an update on successes we've... |
Google Launches DigiCamp in Hong Kong
Google wants to obtain more mainstream advertisers with deep pockets in Greater China, to build their brands online.
Adaline Lau | Strategies | Print version DieHard Zombie Spot Makes Leap From YouTube to TV
A new campaign from DieHard made its way from 1.7 million views on YouTube and 12,000 promoted tweets on Twitter to a 60-second spot on TV
Matt Kapko | Social | Print version Honda Asks Fans to #StartSomething and Share Their Stories
The brand wants Honda fans to submit their stories on a new website and use the hashtag #StartSomething as an extension of its Honda Loves You Back campaign.
Lisa Lacy | Strategies | Print version Using Social Media to Earn Links
Make social media your new best friend and you'll find it a powerful tool in getting your content noticed. Here's how.
Christian Arno | Social Media | Print version L’Oreal Paris Takes Beauty Underground with Intelligent Color Experience
The installation includes an intelligent vending machine at a Bryant Park Subway station and encourages women to use the hashtag #BringYourBold to talk about the experience.
Lisa Lacy | Strategies | Print version Can Analytics Help Save Obamacare?
Columnist Andrew Edwards makes the case for site analytics as the saviour for the ailing Affordable Care Act website, rife with issues since its launch.
Andrew Edwards | Convergence Analytics | Print version Sell Marketing Spend to Your CEO with Marketing Automation & Aligned Goals
Each step in the full marketing funnel tells a story with a set of data behind it. Become more effective at selling your spend to your CEO with these tips from columnist Christian Nahas.
Christian Nahas | Marketing Automation | Print version D-Day: The Cookie is Crumbling
As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robust audience models and target and market, across platforms.
Dana Hayes Jr. | Media Planning | Print version Content Marketing Is Not About Form, But Function
Our focus in producing content should be, first and foremost, what benefits the needs and desires of our audience. When that happens, content becomes nothing more than a vehicle through which we educate, inform, inspire or entertain consumers, no matter what form it takes.
Paul Chaney | Social Media Smarts | Print version The Keys to Understanding The Buyers Journey
In a follow-up to his article New Research Defines the Buyer's Journey in 3 Steps, ClickZ columnist Mathew Sweezey from Salesforce digs deeper into the buyer's journey and how marketers can recognize each phase.
Mathew Sweezey | Marketing Automation | Print version |
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