Mobile Cookies Don’t Necessarily Crumble
Anna Bager | Mobile |       |  | At this time of year, most Americans think about pumpkin pie. At the IAB, however, we're focused on cookies. The mobile market place is growing at warp speed. The number of smartphone users keeps increasing and they spend a great deal of time on their devices. These handy gadgets are being used in every aspect of your life, from help with practical tasks to serving as a platform for entertainment in the palm of your hand. No one argues that this usage points to a mobile-first future... |
Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen
Yuyu Chen | Mobile | |  | Buffalo Wild Wings' successful cross-platform advertising campaign points to the potential for using mobile to increase ROI, according to the 2013 Online Brand Effect Case Study by Nielsen. The Minneapolis-based restaurant chain kicked off the National Football League's 2012-2013 season with a new cross-device ad campaign to target males aged 18 to 35. The sports bar teamed up with space150, a digital innovation agency, to create a game "Protect the Football." It encouraged football... |
Dissecting Buzzwords: What Does Programmatic Mean to You?
Larry Allen | Display Advertising | |  | Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Is programmatic used in more than one way in the industry? One thing is very clear: programmatic is growing and will continue to do so. I currently see three ways it is being used and imagine you can think of more: Programmatic -- The Real-Time Auction: The most common use of programmatic... |
I Want Our Brand Content to Go Viral; That's a Thing, Right?
Guest | Publishing | |  | Creating content with mass appeal that people actually want to share is hard. In fact, it's nearly impossible if you don't know what you're doing. Sure, we've all heard stories of videos going viral without the publisher trying, but we've also heard of people striking it rich by winning the lottery. They're no more likely to recreate their successes and producing shareable content is no different. What if I told you that creating good, shareable content is more like playing poker... |
Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Jessica Lee | Social Media | |  | On the heels of its initial public offering, Twitter has released new features that give more flexibility to publishers and more control to advertisers. First, custom timelines allow publishers to create and share timelines related to the topic of their choosing. And for advertisers, Twitter just got savvier in mobile by adding device type and wifi connectivity to its targeting. Custom Timelines Custom timelines allow publishers to create and share Twitter timelines with their own... |
Myths and Realities of Responsive Design and the Mobile Inbox
Have you heard the often misused terms of "responsive design," "adaptive design," and "mobile first?" Columnist Jim Davidson explains these buzzy, thrown around terms.
Jim Davidson | B2C Email Marketing | Print version SES Conference & Expo Rebrands to ClickZ Live
ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live.
Melanie White | Strategies | Print version Marketing Industry Takes a Hit When Government Goes Spying
The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers and how can we educate consumers?
Stephanie Miller | Marketing Automation | Print version Convergence in Social Media Produces Actionable Intelligence
Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via social media. Columnist Marshall Sponder explains.
Marshall Sponder | Convergence Analytics | Print version WeChat Official Accounts and What This Means for Marketers
As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each.
Rudi Leung | Social Media | Print version Macy’s Gives Busy Mobile Consumers Scan and Shop Technology
Macy's has integrated visual recognition technology into its Star Gifts app.
Lisa Lacy | Strategies | Print version VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media
In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014.
Liva Judic | Marketing | Print version Dear Santa: A Google Wishlist for Local Marketers
Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places.
Gregg Stewart | Local | Print version Digital Analytics in an Age of Spying
Marketers need to be concerned with recent revelations about spying and the atmosphere of mistrust being fostered around digital analytics.
Andrew Edwards | Actionable Analysis | Print version 4 Ways CRM Software Works for Old School (Offline) Marketing
When we think about CRM software, we immediately think of content and digital marketing. However, CRM tools are incredibly beneficial to offline marketers, as well.
Ramon Ray | Marketing Automation | Print version |
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