4 Cross-Channel Measurements Every Marketer Should Use
Justin Williams | Advanced Email Marketing |       |  | By now, you know that consumers don't interact with just one marketing channel on their path to conversion. Chances are, your company understands it can't develop and deliver marketing on only one channel if it wants to remain competitive. But are you still using old-school, one-channel metrics (CTR, impressions) to measure success? A cross-channel marketing approach requires cross-channel metrics. Read on to learn about two specific metrics and two measurement approaches that will... |
Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards
Jeanne Jennings | Email Marketing | |  | Those relatively new to ClickZ may not recognize the name Stefan Pollard. Three years ago, Stefan -- ClickZ columnist, husband, father, respected industry expert and friend to many of us in the industry -- passed away suddenly. The ClickZ family and the larger e-mail marketing community lost someone very special. None of us had a chance to say goodbye or to properly thank him, not only for his positive and lasting impact on our industry but for the unwavering friendship he offered... |
Email Marketing Quality Control Lessons from Publishing and Software Engineering
Derek Harding | Email Marketing Optimization | |  | For many organizations, email is a key revenue channel. Failure in execution can mean enormous consequences, so getting it right is critical. Sadly, for many, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist; one that often has been developed in an ad hoc manner as mistakes are uncovered during deployment. I've been focused on quality control for many years and from our research, more than 10 percent of major brand marketing emails have... |
Myths and Realities of Responsive Design and the Mobile Inbox
Jim Davidson | B2C Email Marketing | |  | The first few lines of this article will be buzzy and may cause your eyes to roll, but I'm here to take some of the panic and confusion away from what has become a much discussed topic for email marketers: responsive design and the mobile inbox. You have probably seen the stats from Litmus that nearly half of all emails (48 percent) are currently opened on a mobile device. Custora reports that mobile e-commerce purchases increased by 48 percent on Black Friday and 30 percent on Cyber... |
E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
Jeanne Jennings | Email Marketing | |  | The Q2 2013 E-mail Trends and Benchmarks Report was released by Epsilon earlier this month and it showed some interesting trends. The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in opens that we've seen. In second quarter, the open rate dropped but it's still the second highest we've seen (28.5 percent), suggesting that the upward trend in open rates will continue.... |
Marketing People on the Move: Autumn 2013
Catch up on the news of new hires, promotions and other personnel moves in major creative agencies, brands and media companies this fall.
Yuyu Chen | Strategies | Print version Snapchat Debate: A Deep Dive Into the Advertising Opportunity
Agencies and digital influencers at each end of the spectrum weigh in on the advertising possibilities at Snapchat and how brands could use the image sharing network.
Liva Judic | Display Advertising | Print version Breaking Through the Brain’s Barriers
The human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get through when the brain is screening megabytes of data every milliseconds?
Tim Ash | Conversion & ROI | Print version Return of the King: Lebron James Masters the Personal Brand Rebound
Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has rebounded into rarified air.
David Toner | Video | Print version How to Nurture Leads from Twitter
In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured.
John Lee | Social Media Smarts | Print version Be Thankful for These 10 Online Marketing Trends
Recent developments in online marketing make our work easier, more effective and often, more fun. Columnist Kristin Kovner shares 10 marketing trends she's thankful for this Thanksgiving.
Kristin Kovner | Media Buying | Print version 4 Steps to Develop an Online Marketing Plan for China
Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience.
Gordon Choi | Strategies | Print version Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet Food
The If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food.
Lisa Lacy | Strategies | Print version Google Shopping Update Includes New Features for Holiday Shoppers
New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
Jessica Lee | Search Marketing | Print version Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign
Hallmark inserts itself into the preexisting #birthdayfail social conversation with a video campaign featuring Jase and Si Robertson from Duck Dynasty.
Lisa Lacy | Strategies | Print version |
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