Can Twitter catch up to Facebook on holiday ads? Twitter's retail-advertising chief, J.J. Hirschle, reportedly has been meeting with brands such as Best Buy and Target in a bid to persuade them to spend heavily on Twitter campaigns this holiday season. An August poll by Shop.org indicated that more retailers were planning to focus their holiday marketing investments on Facebook than on Twitter. "Holiday is one of the most important periods and for me, sitting in the retail world, it is the most critical period," Hirschle says. Bloomberg (11/26)  | Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas. | | Brands' Instagram posts draw mixed signals from users Brands including General Electric, Levi's, Lexus and Ben & Jerry's have advertised on Instagram, with some brands netting thousands of followers. However, many users are responding to advertisers' Instagram posts with negative comments, and brands are closely monitoring the return on their investments, Cotton Delo writes. "Instagram will now be charged with explaining what value those likes and follows actually yield," Delo writes. Advertising Age (free access for SmartBrief readers) (11/26)  | Is Your Small Business Using Social Media?
Three in five business owners expect to spend the same or more time on social advertising in the coming year. Social media continues to be a valuable resource for small businesses looking to drive sales, increase brand awareness and reach new customers. Download your free white paper, Going Global: Social Media Marketing for Small Businesses, and learn why it is important to be strategic in choosing your social media platforms. |
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 | Social media marketing? You're doing it wrong Surveys indicate that 91% of businesses don't think social media boosts sales, and 62% of customers say that social campaigns don't change their purchasing behavior. The numbers suggest companies need to rethink their approach to social media, and focus on building relationships rather than broadcasting marketing messages, write Ryan Darby and Jake Herway. Gallup Business Journal (11/26)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | How JPMorgan limited the damage from its Twitter misstep JPMorgan Chase was right to pull the plug on a planned Twitter Q-and-A that sparked negative comments about the bank's business practices, Sarah Carter writes. Shutting down online communications isn't usually the right path, but on occasion it's the only real option. "Sometimes you just can't win and you have to know which battles to fight," Carter writes. SmartBrief/SmartBlog on Social Media (11/26) | SmartBrief will not publish Thursday and Friday In observance of Thanksgiving in the U.S., SmartBrief will not be published Thursday and Friday. Publication will resume Monday. |  | Even people who are really good at marketing are still trying to figure out Twitter." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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