Monday, November 18, 2013

Webinar: Communicating in Your Customer's Language

Mobile Version  |  Online Version

Well, Hello There: Communicating in Your Customer's Language
Thursday, December 5
@ 1:00pm ET / 10:00am PET
FREE
Webinar I REGISTER NOW

Have you changed the way you communicate with friends and family? Would you rather get 10 text messages than one phone call? Do you start to panic if your mobile phone is out of your sight for more than a second? Is your email inbox where you go to find the latest deals from your favorite brands rather than photos from your neighbor’s ski trip (because those are now on Facebook)? While the answers to these questions are probably “yes,” as marketers, you may not be going through this thought process as you develop your messaging strategies. Simply thinking about how your customers would prefer to hear from you can go a long way in nurturing these relationships—ultimately driving more revenue while also creating lifelong, loyal fans.

In this webinar, Per Caroe, Director of Agency Sales for Silverpop, will address the most common communication challenges marketers face as they attempt to become more personal and relevant. He will present solutions that Silverpop customers have used to overcome them.

You will learn about:
  • Tracking digital cues
  • Progressively profiling
  • Capturing information from multiple channels into a single database
  • Actually using all the information you collect

  



Sponsor:




Speaker:

Per Caroe
Dierctor, Agency Sales
Silverpop








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