Return of the King: Lebron James Masters the Personal Brand Rebound
David Toner | Video |       |  | Lebron James has been such a fixture in the sports and marketing worlds for so long, it can be difficult to remember he's only been in the NBA since 2003. Along the way, Lebron and LeBrand have been multimedia fixtures, exploited by and exploiting media channels. Today, we are seeing the intersection of social media and sports, for better or (more often) for worse; witness the summer of Heisman winner Johnny Manziel and the current Twitter battle between the Knicks' JR Smith and... |
Be Thankful for These 10 Online Marketing Trends
Kristin Kovner | Media Buying | |  | As we take time this week to give thanks for our friends, family, and loved ones, remember that as marketers, we have a lot to be thankful for, as well. Below, a list of 10 trends I'm grateful for -- because these developments make our work easier, more effective, or simply more fun! 1. A Fundamental Shift in Buyer Mindset from Placements to Audiences. For ages, we've been talking about the importance of reaching the consumer wherever he or she is. Finally, as Big Data and... |
Snapchat Debate: A Deep Dive Into the Advertising Opportunity
Liva Judic | Display Advertising | |  | Snapchat baffled everyone by turning down a $3 billion buyout offer from Facebook, hoping for higher valuation to come. The big question is whether (and how) the platform will be leveraging its 400 million daily snaps to generate revenue. Needless to say, both the easiest and toughest answer is a three-letter word: ads. We explored this possibility with agencies and digital influencers at each end of the spectrum to find out what is really possible and how brands would be using... |
Hallmark Taps Social Power of Duck Dynasty Duo for #BirthdayFails Video Campaign
Lisa Lacy | Strategies | |  | Two members of A&E's Duck Dynasty, which Hallmark calls "America's favorite reality TV family," have teamed up with the greeting card brand to tell consumers that the best way to "leave a lasting impression on a loved one's birthday is with a greeting card." It's Hallmark's first video effort geared only toward the social space. The intention is to remind consumers about greeting cards in a humorous way, while also pushing the idea that "a Facebook post is a like, but a greeting... |
Hollister Teases Black Friday Deals on YouTube
Matt Kapko | Video | |  | If shopping on Thanksgiving evening is your kind of thing, apparel brand Hollister is vying for your business with its vision of a Southern California beach party at all of its stores. For one night only, Hollister promises its "most epic” shopping deal ever and a chance to "party with the hottest lifeguards” on Thanksgiving, starting at 8 p.m. local time. The Abercrombie & Fitch brand began promoting its Black Friday sale with a short new video on YouTube this week. While Hollister... |
Breaking Through the Brain’s Barriers
The human brain hasn't changed for more than 100,000 years, yet its exposure to information is growing at an unprecedented rate. How can marketers get through when the brain is screening megabytes of data every milliseconds?
Tim Ash | Conversion & ROI | Print version How to Nurture Leads from Twitter
In social, getting the first click is the easy part. Maturing that initial interest into meaningful engagement is tough, but valuable. See how Twitter Lead Gen card acquisitions can be nurtured.
John Lee | Social Media Smarts | Print version 4 Cross-Channel Measurements Every Marketer Should Use
Leveraging the two metrics (match rate and view-through rate) and the two shifts in methodology (multi-channel attribution and cohort analysis) enables marketers to achieve a higher level of insight into the specific contributions of each channel.
Justin Williams | Advanced Email Marketing | Print version 4 Steps to Develop an Online Marketing Plan for China
Consider this approach to draft out your company's online marketing strategy targeting the Chinese audience.
Gordon Choi | Strategies | Print version Friskies Asks Celebrity and Civilian Cats What They’ll Do #IfYouFeedMe Wet Food
The If You Feed Me campaign asks cat owners to create memes that illustrate the great lengths their cats will go to for some wet food.
Lisa Lacy | Strategies | Print version Google Shopping Update Includes New Features for Holiday Shoppers
New Google Shopping features allow consumers to view product details with ease across devices - including an expansion of a feature that provides a 360-degree view of certain products on Google Shopping.
Jessica Lee | Search Marketing | Print version Marketers, Sellers & Agencies Crave Common Metrics to Measure Multi-Screen ROI: Nielsen
A recent joint report from Nielsen and ANA reveals that advertisers need to measure effectiveness of their multi-screen campaigns with common metrics.
Yuyu Chen | Ad Industry Metrics | Print version Are Twitter Ads on the Verge of a Feature Development Boom?
Given the year Twitter's advertising platform has had, most folks are asking the question: What's next? Columnist John A. Lee shares his predictions for Twitter Ads in 2014.
John A. Lee | Paid Search | Print version A Physicist’s Approach to Marketing
While marketing doesn't adhere to a strict set of universal laws like physics, it can and should be a rigorous, left-brained discipline. Marketing at its best can be tested and measured and with the right balance of accuracy and rigidity, marketing can be akin to science.
Jon Miller | Marketing Automation | Print version Honoring Stefan Pollard: Nominations Open for the 2014 EEC Email Marketing Awards
ClickZ columnist Jeanne Jennings remembers Stefan Pollard, industry expert who will be honored again this year with the EEC Stefan Pollard Email Marketers of the Year Award. Nominations now open.
Jeanne Jennings | Email Marketing | Print version |
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