You Need “Beliebers” for Your Brand
Russ Fradin | Social Integration |       |  | According to Urban Dictionary, a "Belieber" is one who is an obsessive fan of Justin Bieber; a person who loves Justin Bieber and believes in everything he can do. This mashup of believer and Bieber may be an extreme example of fandom, but it is a powerful one. It's easy to dismiss Beliebers as just teenage lunatics, but these "lunatics" are exactly what's missing from many of today's brands -- Passionate Advocates. Justin Bieber has a fan base that is widely known as passionate... |
Encouraging 7 Core Social Media Marketing Behaviors
Harry Gold | Social Commerce | |  | One of the constant truths in marketing that is often forgotten is that marketing is about encouraging desired behavior. It's about getting people to actually do something that eventually leads to a sale. But so often the "marketing" part is left out of "social media marketing." We are so scared of offending our community with overly commercialized messaging that we forget that we are actually trying to sell something. Ok, so let's be honest. Unlike real friends who genuinely like... |
#SESCHI: Marketers Must React Effectively to Social and Data
Jennifer Slegg | Social Media | |  | Nick Burcher, author of Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World, kicked off the final day of SES Chicago with a great keynote on Joining the Dots: Maximizing Marketing Returns in a Socially Connected World. Burcher is head of social media for Europe, Middle East and Africa at global media agency MediaCom. Burcher said that the traditional model of communication -- the Shannon-Weaver model -- is a model where a message is sent from sender to... |
How to Win with Twitter Lead Gen Cards: Part I
John Lee | Social Media Smarts | |  | Success in B2B social ultimately comes down to two things: The ability to acquire leads -- and quantify how you did it. Most of us aren't there yet, though: Only 15 percent of CMOs say they can actually calculate their social ROI, according to research by The CMO Survey. That's a sobering stat. But this week offered a huge glimmer of hope. On November 5, Twitter published its first-ever B2B case study featuring its new Lead Gen Cards (full disclosure: The case study features... |
DieHard Zombie Spot Makes Leap From YouTube to TV
Matt Kapko | Social | |  | Zombies are all over the place these days — lurching toward us in TV shows, films and our collective imaginations. Now imagine if your escape from zombies depended on a reliable car battery. However it may seem a stretch for Sears Auto Center and DieHard to enter the world of zombie culture, a new campaign is doing just that. "The Getaway," a short video published on YouTube three weeks ago, became a 60-second TV spot during last night’s game on the NFL Network. “The Getaway”... |
#SESCHI: In the Trenches with Big Data and Converged Media
According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices.
Kevin Lee | Paid Search | Print version Really Smart Ideas Worth Considering
These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too.
Jeanniey Mullen | Publishing | Print version Proactive vs. Reactive Customer Service
Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations.
Jack Aaronson | ROI Marketing | Print version Applying Feasible Technology to Your Digital Advertising
In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers.
Carl Griffith | Strategies | Print version Mobile Making Thanksgiving Prime Holiday Shopping Day
Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics.
Susan Kuchinskas | Analyzing Customer Data | Print version Audi Moves to Tumblr With Its #WantAnR8 Contest
This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet.
Lisa Lacy | Strategies | Print version Find Your Brand's Keynote Content
Is a video or a mobile game a better fit for your band?
Tessa Wegert | Strategies | Print version Smart Tactics to Maximize Your Blog’s Impact
Great tactics to help gain extra exposure to your blog will help maximize its reach and overall ROI on your business.
Luke Summerfield | Publishing | Print version It's Too Late for Data Governance
The more data sources your analysts can trust, the more insights they can derive and that will always be worth the effort. Just don't wait until it's too late.
Jim Sterne | Verifying Business Value | Print version Has Mobile Marketing Come of Age?
Consider these two reasons that are slowing mobile down as a legitimate marketing channel.
Darren Yan | Mobile | Print version |
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