E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
Jeanne Jennings | Email Marketing |       |  | The Q2 2013 E-mail Trends and Benchmarks Report was released by Epsilon earlier this month and it showed some interesting trends. The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in opens that we've seen. In second quarter, the open rate dropped but it's still the second highest we've seen (28.5 percent), suggesting that the upward trend in open rates will continue.... |
5 Tips for Winning Triggered Email Product Review Campaigns
Margaret Farmakis | Email Marketing Optimization | |  | When I think of what email marketers really want, I'm tempted to paraphrase Gordon Gekko from the movie Wall Street, substituting "greed" for "more." More is good. Marketers want customers to purchase more and prospects to engage more; they want more email subscribers on their lists; they want more data to work with from more sources; they want more brand recognition than their competition. This might be somewhat of an oversimplification, but ultimately, the "more" that every marketer... |
4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
Katrina Conn | Advanced Email Marketing | |  | The everyday life of consumers is being transformed. Thanks to the mobile devices glued to their hips, consumers are able to access information and take action online anywhere, anytime. Understanding the behaviors that result from being constantly connected is crucial to reaching and engaging today's on-the-go consumers at their exact time and place of need. The ability to do that – to create consumer experiences that leverage a contextual understanding of the consumer's present... |
HTML5 Email – Are We Ready?
Stephen Hay | Email Marketing | |  | Is your email performance, opening and click through rates, slowly but surely declining? Do your customers just not seem interested anymore? Has email marketing lost its sparkle? If the answer to some or all of those questions is yes, it might be time to move to HTML5. What’s that? Without going into too much detail, HTML5 is latest generation of the language which powers almost every web page on the planet. Like most new things, it offers significant benefits and advantages... |
How to Create SEO-Friendly Email Campaigns
Ohad Hecht | Email Marketing Optimization | |  | I was speaking at this year’s SES Hong Kong about the importance of connecting all the digital touch points with the customer, so that customers will have consistent digital experience with brands. The key is moving away from digital islands into a digital ecosystem, where all channels are connected into a single database. This is a topic in itself, hence in this column, I’d like to provide some tips on how to link two of the digital channels: Email and SEO (search engine optimization).... |
Regal Cinemas YouTube Series Makes Movies at Home Unappealing
The series, Date Night Fails, incorporates Vine talent and focuses on all the terrible things that can happen when watching movies at home.
Lisa Lacy | Strategies | Print version Publishers and Agencies: BFFs or Frenemies?
Take a step back and look at the relationship between publishers and agencies and how it is shaping advertising. Columnist Gary Stein explores how brands, publishers and agencies are evolving in their new roles.
Gary Stein | Strategies | Print version 3 Things Amazon.com Can Teach Us About Marketing Automation
We can learn a lot from Amazon.com about marketing automation. Columnist Ramon Ray explains how Amazon is getting it right and shares tips for marketers to better use marketing automation to their advantage.
Ramon Ray | Marketing Automation | Print version I Want Our Brand Content to Go Viral; That's a Thing, Right?
Having content ‘go viral' isn't something that happens arbitrarily. It happens to those who work hard and understand not only what to produce, but how to produce it. Guest columnist Paul Hanges shares his tips for solving the viral formula.
Guest | Publishing | Print version Are Social Media Metrics Lying About Your Brand and Customer Interactions?
Great metrics often disguise mediocre performance. That’s what happens when metrics are focused inwardly on company performance instead of customer experience; it happens everywhere, but nowhere is it as pernicious as in social media.
Bryan Eisenberg | ROI Marketing | Print version Reddit: Social Ads for the More Socially Savvy
Reddit isn't for the faint of heart, but could be a great niche audience to add to your marketing mix and provide some lift outside of the usual text ad and banner and options.
Elizabeth Marsten | Paid Search | Print version Social Media for Business Results in the Insurance Industry
How can social media help financial services companies rebuild their reputation and sales mission? Consider this approach.
Jon Wade | Financial Services | Print version VIDEO: Agencies Face Significant Digital Marketing Skills Shortage [Study]
Ad agencies and Fortune 500 companies face significant digital marketing skills and knowledge shortages, according to part one of a report released by the Online Marketing Institute (OMI) in partnership with ClickZ and Kelly Staffing.
Melanie White | Agency Spotlight | Print version Twitter Adds Custom Timelines, Enhances Mobile Ad Targeting
Notable updates via Twitter this week include custom timelines that let publishers leverage an API to create and share timelines around specific topics, and more granular mobile targeting for advertisers by device type and wifi connection.
Jessica Lee | Social Media | Print version Mercedes Engines Roar in ‘Sound With Power’ Mashups
The experience, which has a bullseye on 35-year-old men and women, invites fans to create audio mashups with the sound of a Mercedes-Benz engine and aims to trigger an emotional response.
Lisa Lacy | Strategies | Print version |
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