Why marketers still see Facebook as a top way to reach teens Facebook's admission that teen users are accessing the site less often was an about-face for the social network, but marketers have "been watching teen flight from Facebook for some time," Cotton Delo writes. Still, advertisers and researchers say the social network has significant reach with millennials -- and that can't be easily replaced. "Find me a better network. You take half of what Facebook has, and it's still more than anyone else has," said Dave Peck, PayPal's social media lead. Advertising Age (free access for SmartBrief readers) (11/1)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 |  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 | How top brands got spooky for Halloween on Instagram Brands flocked to Instagram for Halloween this year. For instance, General Electric showcased a 3D-printed pumpkin, and Martha Stewart Living featured an odd Photoshop job. This gallery rounds up 11 such efforts, including spooky photos from BMW and Gatorade. VentureBeat (10/31) Quality social content is key to Macy's success Macy's has placed a premium on good content for social media websites such as Pinterest and Instagram that can draw shoppers, Vice President Jennifer Kasper says in this interview. "I think what is going to become even more apparent is that in social platforms, the quality of publishing -- the quality of the content -- will dictate the effectiveness of the paid media," she adds. eMarketer (11/1)  | NEW: US 2013 Consumer Data Privacy Study — Mobile Edition
Did you know that 78% of consumers won't download an app they don't trust? In this free report, learn what consumers think about their privacy when using a mobile device, how it impacts your business, and what you can do about it. Download the free report now. |
 | Why social media is actually 2,000 years old Social media didn't begin with Facebook or Friendster -- it's a 2,000-year-old phenomenon, according to Economist editor Tom Standage, whose new book is called "Writing on the Wall: Social Media -- The First 2,000 Years." Social media as we know it today "scratches a prehistorical itch" for news and gossip tailored to personal interests, Standage says. "The only surprising things about social media is that we are surprised by it," he says. TechCrunch (10/31)
 | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | 5 steps to building online trust You can't fool online visitors into believing you are credible, so you'll need to be transparent and open in order to keep customers coming back, Drew Hendricks writes. Companies can increase their trustworthiness by showing the faces of their employees, explaining who is creating their content and always dating their posts. "Of course, if you're not regularly updating your website, this is going to hurt your credibility, so be aware of this up front," he writes. Small Business Trends (10/30)  | Great Mobile User Experience: It's All About Your Audience
Seventy percent of mobile apps are abandoned after the first use. To avoid this fate, your solution needs to create a rich user experience (UX), incorporating social media and brand loyalty. Doing so requires a deep understanding of your users, what they're looking to do, and how. Check out Mobiquity's paper "UX- It's all About Your Audience." Read it now! |
 | Sriracha factory is too stinky, neighbors say A Sriracha hot-sauce factory in the suburbs of Los Angeles is too stinky and should be shut down, locals say. The chili-pepper stench is strong enough to make your eyes sting, neighbors say, but factory operators argue the pungency is essential to their product. "If it doesn't smell, we can't sell," says company founder David Tran. Reuters (10/31) |  | Facebook has peaked, but it remains an incredibly important utility. It is the center of [teens'] social-networking universe even as they use Instagram and Snapchat and Kik and everything else." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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