Hi
Welcome to this week's Wednesday Update. This week we have the latest on how Facebook is failing marketers, Google+ getting visual and marketers' increasing confidence in social media, plus an in-depth interview with Director of Social Media at Petco and more…
Firstly the latest analysis from our usefulsocialmedia.com blog:
1. Google+ gets visual - find out their big plans for the future
2. Facebook is failing marketers – New international survey highlights how Facebook is failing the marketing community
3. New LinkedIn research shows that social media is core component of content marketing campaigns
More detail here
Secondly, feature analysis this week includes:
1. Practitioner interview with Katherine Smith, Social Media and Commerce Director at Petco on content creation and social media ROI – usefulsocialmedia.com/marketing/practitioner-interview
2. How to integrate mobile into your social media strategies – ensure consistent integration across all platforms to boost engagement – usefulsocialmedia.com/embed-social/how-integrate-mobile-social-media-strategies
3. Guest blog from Aspect on the latest research in social media for customer service - usefulsocialmedia.com/customer-insight/aspect-guest-blog
Thirdly, USM upcoming events:
The Corporate Social Media Summit San Francisco (November 13-14th): This is your last chance to join your corporate peers and network amongst the likes of Bank of America, Dell, Petco, Intel, Clorox, Whole foods any many more. Reserve your place now to not miss out! (there are only 6 passes left).
And finally…
If you enjoyed the guest blog from Aspect, they are hosting a free webinar titled How to Integrate Social Media into Your Overall Customer Service Strategy on November 12th. This webinar will aim to help you effectively align social strategies across marketing and customer service to enhance customer satisfaction. Register today to confirm your seat in this webinar.
That's all for this week. Until next time!
Cheers,
Anna
Anna King
Marketing Executive
Useful Social Media
Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.
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Wednesday, November 6, 2013
This week's Wednesday Update: How Facebook is failing marketers…
6:01 AM
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