Myths and Realities of Responsive Design and the Mobile Inbox
Jim Davidson | B2C Email Marketing |       |  | The first few lines of this article will be buzzy and may cause your eyes to roll, but I'm here to take some of the panic and confusion away from what has become a much discussed topic for email marketers: responsive design and the mobile inbox. You have probably seen the stats from Litmus that nearly half of all emails (48 percent) are currently opened on a mobile device. Custora reports that mobile e-commerce purchases increased by 48 percent on Black Friday and 30 percent on Cyber... |
E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
Jeanne Jennings | Email Marketing | |  | The Q2 2013 E-mail Trends and Benchmarks Report was released by Epsilon earlier this month and it showed some interesting trends. The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in opens that we've seen. In second quarter, the open rate dropped but it's still the second highest we've seen (28.5 percent), suggesting that the upward trend in open rates will continue.... |
5 Tips for Winning Triggered Email Product Review Campaigns
Margaret Farmakis | Email Marketing Optimization | |  | When I think of what email marketers really want, I'm tempted to paraphrase Gordon Gekko from the movie Wall Street, substituting "greed" for "more." More is good. Marketers want customers to purchase more and prospects to engage more; they want more email subscribers on their lists; they want more data to work with from more sources; they want more brand recognition than their competition. This might be somewhat of an oversimplification, but ultimately, the "more" that every marketer... |
4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
Katrina Conn | Advanced Email Marketing | |  | The everyday life of consumers is being transformed. Thanks to the mobile devices glued to their hips, consumers are able to access information and take action online anywhere, anytime. Understanding the behaviors that result from being constantly connected is crucial to reaching and engaging today's on-the-go consumers at their exact time and place of need. The ability to do that – to create consumer experiences that leverage a contextual understanding of the consumer's present... |
HTML5 Email – Are We Ready?
Stephen Hay | Email Marketing | |  | Is your email performance, opening and click through rates, slowly but surely declining? Do your customers just not seem interested anymore? Has email marketing lost its sparkle? If the answer to some or all of those questions is yes, it might be time to move to HTML5. What’s that? Without going into too much detail, HTML5 is latest generation of the language which powers almost every web page on the planet. Like most new things, it offers significant benefits and advantages... |
SES Conference & Expo Rebrands to ClickZ Live
ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.
Melanie White | Strategies | Print version Marketing Industry Takes a Hit When Government Goes Spying
The trend is clear: since July 2009, global government requests for Google users' information have more than doubled. What is the impact for marketers and how can we educate consumers?
Stephanie Miller | Marketing Automation | Print version Convergence in Social Media Produces Actionable Intelligence
Converged analytics has been achieved by some because the assets an organization has are mainly digitized to begin with, and big data was gathered via social media. Columnist Marshall Sponder explains.
Marshall Sponder | Convergence Analytics | Print version Mobile Cookies Don’t Necessarily Crumble
The cookie has always played a vital role in digital advertising - and this is one of the biggest differences between the world of the PC and the land of the mobile. Columnist Anna Bager explains.
Anna Bager | Mobile | Print version WeChat Official Accounts and What This Means for Marketers
As a brand, you'll be forced to choose between a service or subscription account. Here are the pros and cons of each.
Rudi Leung | Social Media | Print version Macy’s Gives Busy Mobile Consumers Scan and Shop Technology
Macy's has integrated visual recognition technology into its Star Gifts app.
Lisa Lacy | Strategies | Print version Buffalo Wild Wings Interacts With Football Fans on Mobile: Nielsen
Buffalo Wild Wings' successful cross-platform advertising campaign showcases the opportunity for using mobile to improve business engagement.
Yuyu Chen | Mobile | Print version VIDEO: FedEx Puts SuperBowl in Rearview as it Focuses on Social Media
In an exclusive interview with ClickZ, Steve Pacheco, director, Advertising at FedEx shared the main axes of the shipping company's advertising and marketing plans for 2014.
Liva Judic | Marketing | Print version Dissecting Buzzwords: What Does Programmatic Mean to You?
Everyone is talking about programmatic; it's one of the buzzwords that seem to come up in every conversation lately. Yet are we all talking about the same thing? Does it have more than one meaning? Columnist Larry Allen explores the topic.
Larry Allen | Display Advertising | Print version Dear Santa: A Google Wishlist for Local Marketers
Columnist Gregg Stewart has a few suggestions for Santa this year, to help local marketers get more out of Google+, Google Maps and Places.
Gregg Stewart | Local | Print version | 
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