5 Tips for Winning Triggered Email Product Review Campaigns
Margaret Farmakis | Email Marketing Optimization |       |  | When I think of what email marketers really want, I'm tempted to paraphrase Gordon Gekko from the movie Wall Street, substituting "greed" for "more." More is good. Marketers want customers to purchase more and prospects to engage more; they want more email subscribers on their lists; they want more data to work with from more sources; they want more brand recognition than their competition. This might be somewhat of an oversimplification, but ultimately, the "more" that every marketer... |
4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
Katrina Conn | Advanced Email Marketing | |  | The everyday life of consumers is being transformed. Thanks to the mobile devices glued to their hips, consumers are able to access information and take action online anywhere, anytime. Understanding the behaviors that result from being constantly connected is crucial to reaching and engaging today's on-the-go consumers at their exact time and place of need. The ability to do that – to create consumer experiences that leverage a contextual understanding of the consumer's present... |
HTML5 Email – Are We Ready?
Stephen Hay | Email Marketing | |  | Is your email performance, opening and click through rates, slowly but surely declining? Do your customers just not seem interested anymore? Has email marketing lost its sparkle? If the answer to some or all of those questions is yes, it might be time to move to HTML5. What’s that? Without going into too much detail, HTML5 is latest generation of the language which powers almost every web page on the planet. Like most new things, it offers significant benefits and advantages... |
How to Create SEO-Friendly Email Campaigns
Ohad Hecht | Email Marketing Optimization | |  | I was speaking at this year’s SES Hong Kong about the importance of connecting all the digital touch points with the customer, so that customers will have consistent digital experience with brands. The key is moving away from digital islands into a digital ecosystem, where all channels are connected into a single database. This is a topic in itself, hence in this column, I’d like to provide some tips on how to link two of the digital channels: Email and SEO (search engine optimization).... |
Is Your Email Program Big Enough for Big Data?
Dave Hendricks | Email Marketing Optimization | |  | While the rest of the technical world is busily embracing the nebulous concept that is 'Big Data,' the jury is still out as far as how it works within the world of email marketing. Let's look at the distinct kinds of data that are used in the email marketing process: Customer List of Email Addresses or Hashes. You cannot run an email marketing program without either an email address or a hash of an email address. Open Rates and Times. Knowing that an email address has opened... |
Ford Scores 8.76% CTR on Test of Gamified CAPTCHA Alternative
A Ford Fiesta campaign testing a new kind of site visitor verification saw above-average click-through rates (CTR) of 8.76 percent, as well as 133 hours of brand interaction.
Susan Kuchinskas | Display Advertising | Print version Referring Links: An Untapped Treasure Trove of Visitor Intent Data
Segments based on referring links often show consistency in behaviors that enable web analysts to make small updates to navigation and content which help visitors more easily accomplish their goals.
Mark Ryan | Analyzing Customer Data | Print version Google Hummingbird: Does Quantity or Quality Win the Day?
SEOs must strive for a combination of both quality and quantity, but there's always a tension between the two. Sometimes it can feel that by focusing on one it means losing ground on the other.
Crispin Sheridan | SEO | Print version Retargeting Goes Mainstream: 1 in 5 Marketers Now Have Dedicated Retargeting Budget
Two years ago, the Chango Retargeting Barometer pointed to an industry on the way up. New survey results reveal that retargeting is now flying high.
Ben Plomion | Data-Driven Marketing | Print version Mobile's Tipping Point Makes for a Hot Holiday Shopping Season
The holiday shopping season in 2013 is the full-on first for mobile as we move beyond early adopters and reach critical mass. Is your brand ready for an integrated marketer's paradise?
Shannon E. Denison | Mobile | Print version A Marketing Generation Gap - People vs. Technology
Which do you think will survive and which would you rather be a part of?
Jermyn Toh | Strategies | Print version GE Promotes Robot Concert With Digital and Interactive Content
The November 12 concert in New York’s Union Square, which is part of GE’s year-long Brilliant Machines campaign, also includes a livestream on Spotify and a playlist of robot songs.
Lisa Lacy | Strategies | Print version Starcom, Yahoo To Leverage Context for Digital Video Content and Ads
Yahoo and Starcom yesterday revealed they have teamed up to make the digital video experience more personalized and relevant.
Liva Judic | Video | Print version Pro Tips From #SESCHI to Turn Your B2B Social Into a Lead Generation Machine
Here are a few nuggets harvested from the B2B lead generation panel at SES Chicago, courtesy of Michelle Killibrew, program director, strategy & solutions, social business at IBM, and John Lee, manager, brand & social marketing at Webtrends.
Liva Judic | Social Media Smarts | Print version Sponsored Article: The Case of the Disappearing Video Ad
Vindico says video publishers may be playing hide-and-seek with your ads.
ClickZ | Video | Print version |
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