How Women Business Owners Can Use LinkedIn to Market Their Transition
Jasmine Sandler | Social Media |       |  | Professional corporate women that are thinking about transitioning to become a business owner, this article is for you. Women business owners struggling to use LinkedIn as a viable source to drive new business, this article is also for you. I run into the same questions and problems all the time, so I decided to shed some light on this subject to help my fellow women business owners out there. The top two questions or concerns I frequently here from women in business are: 1. I... |
5 Lessons from Instagram Influencers
Guest | Social Media | |  | When Instagram was bought by Facebook last year, it signalled that the social network had graduated from indie to the big leagues—and it definitely has. Since being bought, Instagram has grown by more than 600 percent, adding over 120 million monthly active users to its network. Its 150 million monthly active users may be a drop in the ocean compared to Facebook’s 1.19 billion monthly active users, but it’s substantial nevertheless. Like Facebook, its maturity means that more... |
Pinterest Pins Pay Big Dividends for Brands, Says Piqora
Jessica Lee | Social Commerce | |  | With Pinterest being one of the most popular curators of content, it's no surprise that a single pin can pay big dividends to a website over time. Pinterest pins deliver two site visits and six page views on average, plus more than 10 re-pins – and this is can continue for several months, according to data from social analytics company Piqora. "Half of site visits take place three and a half months after the first pinning, while half of orders take place two and a half months... |
Fixing Customer Care: The New Social Marketing
Dave Evans | Social Media | |  | Brand reputation and hence brand value is increasingly determined by customer experiences re-cast as content, posted and shared on the social web. Smart marketers are expanding their roles to include these essential touchpoints. An amazing thing is happening as a result: customer care is going social. You know the cliché: 1-800-BLA-BLAH, enter your account number, press 2, press 1, press 4. Then, when someone answers, tell that person your account number (again) and explain why... |
LinkedIn Shows Brand Love With Showcase Pages
Liva Judic | Social Media | |  | In what appears to be an effort to consolidate brand presence, LinkedIn has launched Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in. In a blog post today, LinkedIn highlighted the fact that followers had nowhere to show companies what they are actually most in to, among the various corporate activities. This... |
Dove Tops List of Most Shared Video Ads
Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time.
Susan Kuchinskas | Video | Print version Top 10 PLA Tips for the Holidays (and Beyond)
PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should be addressed immediately. Columnist Kevin Lee offers 10 tips to help your PLAs perform better over the holidays and beyond.
Kevin Lee | Paid Search | Print version A New Marketing Metric: Personally Provided Information
The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. Columnist Jim Sterne offers a new metric: Personally Provided Information.
Jim Sterne | Verifying Business Value | Print version 3 New Content Publishing Technologies to Leverage in 2014
In 2014, we'll see the rise of the next generation of technologies meant to bring us closer to our customer and into a deeper conversation with our prospects. Columnist Jeanniey Mullen shares 3 technologies to keep an eye on.
Jeanniey Mullen | Publishing | Print version Who Makes Your Company's Most Important Decisions?
On any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct and historical behaviors. Is your business doing the same?
Chris Copeland | Strategies | Print version 104-Year-Old Candy Brand Relaunches Website with Instagram Videos
Not only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger customers.
Lisa Lacy | Strategies | Print version Dreamforce 2013: Benioff and Mayer Talk Mobile
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.
Susan Kuchinskas | Marketing | Print version Interactive Wireframing Comes of Age
If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.
Jack Aaronson | ROI Marketing | Print version Native Advertising in 4 Easy Steps
Are brands making the most of their native advertising investments? Columnist Tessa Wegert offers four best practices in the development of top-notch native.
Tessa Wegert | Media Buying | Print version Media Sales & Buying Relationship Building: Common Planner/Buyer Faux Pas
Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying.
Anna Papadopoulos | Strategies | Print version |
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