Social Media Update: Adverts on Instagram, Twitter dissatisfaction, importance of social login…

Hi

Welcome to this week's Wednesday Update. This week we have the latest on how to increase engagement on Instagram, the importance of social login and e-commerce and why less is sometimes more when it comes to Facebook. Plus there's a feature on why Instagram ads offer great potential, but also the risk of creating another consumer blindspot… 

Firstly the latest analysis from our usefulsocialmedia.com blog:

1. Social login affects e-commerce – New infographic highlights the importance of social login in the buying process
2. New research suggests only half of marketers like to use Twitter due to a lack of satisfaction with the return from Twitter campaigns 
3. Research indicates less is more when it comes to Facebook engagement 

More detail here

A MUST read…

1. Adverts on Instagram have arrived giving marketers a new channel to engage with customers, but care must be taken to avoid ad blindness - usefulsocialmedia.com/marketing/instagram-ads-another-potential-blind-spot

Finally, two further pieces of great content:

1. Exclusive webinar: How to embed social media for continued long term success, with Barclaycard, Siemens and LivingSocial - events.usefulsocialmedia.com/europe/free-webinar 
2. Practitioner interview with Peter Farrell, Director, Social Media and Marketing at QVC, Inc on organizational models, their recent social media initiative and advice on embedding social media within the business – usefulsocialmedia.com/reputation/practitioner-interview 

One final thing, our 3rd Annual Corporate Social Media Summit San Francisco kicks off in a few hours. You can follow all that is discussed and shared on Twitter using #CSMSF

That's all for this week. Until next time!

Cheers

Anna 

Anna King
Marketing Executive
Useful Social Media 

 

Useful Social Media provides business intelligence on how large corporations can leverage social media for business advantage. We publish thought-leadership and analysis on our website, produce long-form briefings and write in-depth research reports. Our conferences are widely recognized as the best in the field of corporate social media best practice.

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