6 Must-Haves for Your Next Mobile Push Notification Partner
Michael Della Penna | Community Management |       |  | Mobile is changing everything. With app usage now mainstream and both the number of apps and time spent on them skyrocketing, it's time marketers get serious about push notifications. That means finding and selecting the right partner to help you connect and engage consumers using this channel. For brands, push messaging maximizes the power of mobile marketing including its intimacy, immediacy and context. When done correctly, push can drive engagement, retention and conversions.... |
Twitter Shines Under the Glare of Frenzied IPO
Matt Kapko | Social | |  | Twitter has finally arrived, bearing a new stock symbol and loads of cash to prove it. The company lit up the New York Stock Exchange (NYSE) yesterday, closing its first trading day with a value of nearly $25 billion. Not bad for a company with zero profits. After sending investors and the advertising industry at large all atwitter, company stock closed at $44.90, giving it a 73 percent increase over its initial public offering (IPO) price of $26. Twitter stands to raise as much... |
How to Win with Twitter Lead Gen Cards: Part I
John Lee | Social Media Smarts | |  | Success in B2B social ultimately comes down to two things: The ability to acquire leads -- and quantify how you did it. Most of us aren't there yet, though: Only 15 percent of CMOs say they can actually calculate their social ROI, according to research by The CMO Survey. That's a sobering stat. But this week offered a huge glimmer of hope. On November 5, Twitter published its first-ever B2B case study featuring its new Lead Gen Cards (full disclosure: The case study features Webtrends,... |
You Need “Beliebers” for Your Brand
Russ Fradin | Social Integration | |  | According to Urban Dictionary, a "Belieber" is one who is an obsessive fan of Justin Bieber; a person who loves Justin Bieber and believes in everything he can do. This mashup of believer and Bieber may be an extreme example of fandom, but it is a powerful one. It's easy to dismiss Beliebers as just teenage lunatics, but these "lunatics" are exactly what's missing from many of today's brands -- Passionate Advocates. Justin Bieber has a fan base that is widely known as passionate... |
#SESCHI: Marketers Must React Effectively to Social and Data
Jennifer Slegg | Social Media | |  | Nick Burcher, author of Paid, Owned, Earned: Maximizing Marketing Returns in a Socially Connected World, kicked off the final day of SES Chicago with a great keynote on Joining the Dots: Maximizing Marketing Returns in a Socially Connected World. Burcher is head of social media for Europe, Middle East and Africa at global media agency MediaCom. Burcher said that the traditional model of communication -- the Shannon-Weaver model -- is a model where a message is sent from sender to... |
3 Reasons Data Pollution Is On the Rise and What You Can Do About It
Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers keep data clean.
Robert Miller | Actionable Analysis | Print version Digital Hospitality, AKA Predictive Personalization
Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer service, which is what brands can deliver online through predictive personalization.
Benjamin Spiegel | Search Marketing | Print version Close That Sale: Convince Your Customer to Sleep On It
Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics.
Mark Quinn | Retail | Print version Get Your Marketing Budget Ready for 2014
Use this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you will be able to hit the ground running in 2014.
Ellen Valentine | Marketing Automation | Print version Search Engine Marketing vs. Social Media - All I Want is Everything, So Should You
Can social media replace search? Consider these 6 steps to deploy and manage your search and social projects.
Motoko Hunt | SEO/a> | Print version Ad:techNY - Brand Advocates Deserve More TLC
Companies may not be paying enough attention to a valuable asset-brand connected consumers that are actively seeking a relationship with the brand, a new study says.
Mary Lisbeth D'Amico | Analyzing Customer Data | Print version #SESCHI: In the Trenches with Big Data and Converged Media
According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices.
Kevin Lee | Paid Search | Print version Encouraging 7 Core Social Media Marketing Behaviors
How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive?
Harry Gold | Social Commerce | Print version Really Smart Ideas Worth Considering
These three statements may inspire you to rethink and re-evaluate your strategies and tactics, too.
Jeanniey Mullen | Publishing | Print version Proactive vs. Reactive Customer Service
Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations.
Jack Aaronson | ROI Marketing | Print version |
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