Twitter's image-heavy redesign is criticized by users

Twitter's image-heavy redesign is criticized by users | Are shoppable links in Instagram's future? | Twitter's global strategy remains murky, analysts say Created for tweetbroker.social@blogger.com |  Web Version     November 4, 2013 CONNECT WITH SMARTBRIEF        SIGN UP | FORWARD | ARCHIVE | ADVERTISE Today's Buzz Sponsored By Twitter's image-heavy redesign is criticized by users Many Twitter users appear unimpressed by the network's decision to inject photos and images into their streams, saying the graphics-heavy display makes it harder to concentrate on what people are saying. Many users especially objected to image-based ads appearing in their feed. "I went from not caring about Twitter ads to being distracted & disturbed by this image-heavy feed," one user tweeted. GigaOm (11/1), CNET (11/3) Share:      Winter Lookbook: Top 5 Ways to Integrate Social Into Your Holiday Campaign How are you going to leverage social media inside your holiday campaign this year? Need inspiration? The new Winter Look Book features 5 ways to amplify your holiday campaign with social media. This guide is a perfect addition to any marketing or social media manager's must-read list. Download your free report today to access these fresh ideas.   Network Update Sponsored By Are shoppable links in Instagram's future? Some Instagram users -- especially fashion-focused bloggers -- are clamoring for the ability to monetize their photos. They hope Instagram will soon add the ability to place shoppable links next to photos to support affiliate sales programs of featured products. Another option is interactive images, which would allow for tagged portions of photos to contain shoppable links. Adweek (11/3) Share:      Twitter's global strategy remains murky, analysts say Twitter is struggling to appeal to advertisers outside the U.S. because of its small scale in many countries and skepticism among foreign brands about the effectiveness of social media ads, Mark Scott writes. Still, Twitter's dominance in the mobile sphere may give it an edge as more users across the world adopt cellphones, Scott writes. The New York Times (tiered subscription model) (11/3) Share:      Could Your POS Generate More ROI? Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. Most Read by Marketing Decision Makers Sponsored By Teens are starting to cool on Facebook, officials admit CNET Why stupidity is a solid social media strategy Forbes Unlocking the power of Facebook Insights SmartBrief/SmartBlog on Social Media Analysis: "Vague" Forrester report appears to overreach TheNextWeb.com Know your memes? Now try dressing as one Wired.com How will you keep up with the changing face of condition management? Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. Ideas in Action Sponsored By White House's health care defense showcases its Twitter strategy White House officials have been using coordinated tweeting strategies to push back against criticism of the Affordable Care Act. The Obama administration has increased its presence on Twitter this year, and is using the platform effectively, analysts say. "You never find an organization that is collectively this good at Twitter," said Peter LaMotte of Levick. Reuters (11/3) Share:      Michael Kors gets lift from Instagram campaign Advertising Age (free access for SmartBrief readers) (11/1) Share:      NASCAR's "first big digital push" includes Twitter, Instagram Adweek (11/3) Share:      Join a community that can help you grow your business You are invited to join OPEN Forum, a unique business community where you can grow your network by connecting and engaging with experts online. CLICK HERE TO JOIN Research and Reports Sponsored By Tweet fast if you want to stay in your followers' good books Twitter account operators can't afford to drag their heels, according to a Lithium Technologies study. About 7 out of 10 Twitter users say they expect a customized response when they reach out to brands, and about half say they want that response within an hour of sending their original tweet. Many also say they'll criticize brands to their friends if they don't get a timely response. ClickZ (11/1) Share:      Leading Through Connections: Insights from the Global Chief Executive Officer Study IBM conducted more than 1,700 in-depth, face-to-face interviews with CEOs, general managers and senior public sector leaders from around the globe. This study explores how CEOs are responding to the complexity of increasingly interconnected organizations, markets, societies and governments. Download the free study to access the insights that can help you lead more effectively through impactful connections with your employees, customers and partners. Business Tips and Advice Sponsored Content from American Express Surprising Business Lessons From The Oxford English Dictionary Rohit Bhargava Share:  Get The Clicks: 6 Ways To Make Your Facebook Ads Sexier Erika Napoletano Share:  Top 10 Business Tips From This Week's OPEN Forum Anthonia Akitunde Share:  Cyrus Massoumi Of ZocDoc Reveals His 4-Part Formula For Success Katie Morell Share:  New Surprises With Obamacare's Small-Business Exchanges Kelly Spors Share:  Most Popular Headlines From Last Week 8 Signs You're About To Hire The Wrong Person Alexandra Levit Share:  How A Random Email To Mark Cuban Helped This Company Get Funding Angela Stringfellow Share:  5 Management Mistakes That Can Come Back To Haunt You Rieva Lesonsky Share:  Results based on number of times each story was clicked by readers. The Takeaway Gary Vaynerchuk on the social media 1-2 punch Providing free, valuable content can help marketers make real connections that are easy to turn into sales, according to social media marketer Gary Vaynerchuk. He calls his strategy "jab, jab, jab, right hook," where a few funny or helpful items tee up a social media connection for a sale. This New York Times profile of Vaynerchuk says he has "dedicated most of his waking life to a single puzzle: What will sell more stuff?" The New York Times (tiered subscription model) (11/2) Share:      Why marketers should focus on qualitative data It's easy for social media marketers to get bogged down in trying to grab all the quantitative data they can, but qualitative data is just as important, writes Paul Beaulieu. Qualitative data explains the "why" behind the numbers, and lets you "peek into the mind of the customer," Beaulieu writes. SmartBrief/SmartBlog on Social Media (11/4) Share:      Social Shareable Nepali showman is the king of the bird call A Nepali entertainer is drawing crowds with an open-air show in which he imitates the noises of different birds. Hundreds of crows flock to the noise of Gautam Sapkota's cawing, listen in silence and flap away when he dismisses them. Sapkota is planning to release an album in which he mixes crane noises with Nepali songs. Reuters (11/4) Share:      Position Title Company Name Location Click here to view more job listings.   SmartQuote Creative today is more about breaking news. We need clever, funny and quick. If orange juice trees burn down in all of Florida, is there a play for our Tropicana client?" -- Gary Vaynerchuk, CEO of VaynerMedia, as quoted by The New York Times Share:        Andy Sernovitz, Editor at Large Andy Sernovitz is the New York Times best-selling author of "Word of Mouth Marketing: How Smart Companies Get People Talking" and the blog "Damn, I Wish I'd Thought of That!" He runs WordofMouth.org, where marketers and entrepreneurs learn to be great at word of mouth marketing, and SocialMedia.org, the community for social media leaders at the world's greatest brands.   Subscriber Tools Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.   Lead Editor:  Stephen Yusko Contributing Editor:  Ben Whitford Publisher:  Dena Malouf Jobs Contact:  Jackie Basso   P: 202.407.7871     SIGN UP   SHARE   ADVERTISE   SEND FEEDBACK Update Profile | Change e-mail address | Unsubscribe |  Archive | Web version (print friendly) Download the SmartBrief App  iTunes / Android   Mailing Address: SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 © 1999-2013 SmartBrief, Inc.® Privacy policy |  Legal Information