Book describes power struggles of Twitter's early days A new book, "Hatching Twitter," depicts the social network's rise as being marked by feuds and betrayals involving its co-founders. The book recounts Jack Dorsey's successful bid to sabotage fellow founder Noah Glass, and Evan Williams' efforts to sideline Dorsey and shape Twitter according to his own vision. Williams was eventually ousted and replaced with current CEO Dick Costolo. "Costolo remains at Twitter's helm. But if even half of 'Hatching Twitter' is true, he'd better watch his back," Rich Jaroslovsky writes. Bloomberg (11/5)  | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Can Myspace become a must-have for marketers? Myspace is bouncing back and has tripled its user base in recent months, but it's unclear whether that will be enough to persuade marketers to return to the network. That's understandable, writes Albert Costill, but brands shouldn't be too quick to dismiss the network. "[I]f done properly, Myspace could really help your brands cross into new territories," Costill writes. SearchEngineJournal.com (11/5)  | Forrester report: Choosing the Right Mobile Engagement Provider
Forrester's new report, Wanted: Mobile Engagement Providers, defines a new class of supplier and provides a framework for evaluating the available options. The report covers competencies to consider and recommendations for success. Learn how to identify a partner that can help you build and deliver outstanding mobile solutions on an enterprise scale. Read it now! |
 | Conan O'Brien builds LinkedIn following with mock profile Talk-show host Conan O'Brien has amassed more than 70,000 followers on LinkedIn since creating a profile in which he claims to have won a supporting-actress Oscar and identifies himself as a former "lighting designer" for Applebee's. The social network now lists O'Brien as one of its top influencers. Mashable (11/5)  |  |  | | Creating a Smarter Workforce for Market Leadership
• Learn how to quickly and easily identify the right people for the right jobs at precisely the right time.
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Watch and learn how leading companies are building a smarter workforce and why it is key to your organization's growth and competitiveness | |  |  |  |
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In Buyographics, Matt Carmichael studies ten representative families from across the US to identify the top trends shaping today's consumer landscape and impacting buying behavior. This data will be indispensable for marketers as they craft targeted campaigns. Click here to get a sneak peek of the book before it hits shelves on November 12th. |
 | Selling social media to the C-suite C-suite executives can be persuaded to support social media programs with a detailed, data-driven strategy that has a clear connection to the company's broader strategic goals, Kim Celestre writes. "Every business case should clearly articulate the impact the proposed program will have on business outcomes," Celestre writes. Forrester.com (11/5) Guy Kawasaki: It's never too soon to go social Companies should take the plunge into social media as soon as possible, even if it will be a while before they are ready to sell a product, social media strategist Guy Kawasaki says, noting that building a brand and a social following takes time. "You should start building your social media platform the moment you decide you're going to sell something, whether that will be two days or 200 days from now," Kawasaki says. Inc. online (free registration) (11/5)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Artist creates Instagram images without a camera A Brazilian artist has hatched a plan to make the real world resemble Instagram photos. Bruno Ribeiro installed gel filters at locations throughout London, with his goal being to make objects look more like a carefully framed and filtered Instagram snapshot. Adweek (11/5) |  | There is no upside to posting harsh or negative comments." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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