 | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Twitter's Magic Recs are modeled on real power users Twitter's Magic Recs tool, which offers personalized recommendations via direct message, essentially replicates the function of a social media editor, in part because its recommendations are modeled on the tweets of real-life Twitter power users, Charlie Warzel writes. "These power users are unwittingly helping Twitter create an omniscient, automatic version of themselves," Warzel writes. BuzzFeed (11/11)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 | Why it takes a smart person to be stupid on social media Silliness can be a sound social media strategy, but it takes skill to avoid devolving from constructive stupidity into destructively dumb mistakes, SmartBrief's Stephen Yusko writes. Charmin's quirky "Thor" parody on Twitter was a crowd-pleaser, but Home Depot's bizarre, racist gorilla-themed image was a huge misstep, he writes. That shows the importance of putting your best workers in charge of social accounts, taking time to review your posts and having a plan to turn to when things go bad, Yusko writes. SmartBrief/SmartBlog on Social Media (11/12) Kellogg's quickly abandons call for retweets to feed children Kellogg's drew fire this week after its U.K. Twitter account promised to feed hungry children, but only if Twitter users retweeted its message. The cereal-maker quickly deleted the tweet and promised to feed hungry children regardless of the retweets it received. "[H]olding food for hungry kids hostage until consumers agree to help promote the cause is clearly a questionable strategy," Tim Nudd writes. Adweek/AdFreak blog (11/11)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 |  | The much anticipated 3rd installment of the sell out Social Media Defence series returns this autumn to London. With keynote presentations from military and industry professional at the heart of social media including NATO, Google Wildfire, US Army and UK MOD, this really is a unique event not to be missed! | | How Morgan Stanley learned to love social media Companies can't afford to ignore or shy away from social media, even if there are risks involved with adopting the technology, writes Lauren Boyman of Morgan Stanley Wealth Management. It's important to acknowledge potential problems, but not to fold in the face of challenges, Boyman argues. "Firms today should treat social media just like the phone or email; it's a basic communication tool," she writes. OnWallStreet.com/An Insider's View blog (11/11)  |
In Buyographics, Matt Carmichael studies ten representative families from across the US to identify the top trends shaping today's consumer landscape and impacting buying behavior. This data will be indispensable for marketers as they craft targeted campaigns. Click here to get a sneak peek of the book before it hits shelves on November 12th. |
 | The moon's secret weapon The dust on the moon's surface is confounding, Kate Greene writes. Lunar dust is made of razor-sharp rock fragments that smell like gunpowder, cling to everything, eat through vacuum seals and mysteriously billow up to form clouds that extend up to 60 miles from the moon's surface, Greene writes. The New Yorker (free content)/Elements blog (11/11) |  | Canned responses to concerned Twitter users ... [are] the social media equivalent of placing someone on hold while assuring them, 'Your call is important to us.' " | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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SmartBrief, Inc.®, 555 11th ST NW, Suite 600, Washington, DC 20004 | | |
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