 | Cloud Computing 101: It's a Brave New Virtual World
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 | LivingSocial hit by 30-hour outage LivingSocial went offline for more than 30 hours on Tuesday and Wednesday in what CEO Tim O'Shaughnessy called an "incredibly low point" for the company. The outage was blamed on "internal issues" with the company's website and mobile application. "Suffice to say, we are ashamed and embarrassed," the network said in a blog post. All Things D (11/13) Some investors bet that Twitter's price will fall The cost to borrow Twitter shares increased to as high as 20% on Wednesday, suggesting that many investors believe Twitter's stock price will drop, analysts say. "I know there are a fair number of people that do believe Twitter is overvalued and will be looking to short the stock," said Michael James of Wedbush Securities. Reuters (11/13)  | Dow Chemical Co. optimizes facilities management and space use worldwide
Learn how Dow Chemical Company and IBM are globally instituting standardized and streamlined planning processes to realize a 20 percent increase in facility use across more than 20 million square feet of lab and administrative office space. |
 | Hashtags boost social commerce across platforms The simple hashtag popularized by applications such as Instagram has revived purchasing via social media by aiding visual search and helping content go viral. "[B]rands are realizing the hashtag's potential to be a link that unites messages in an increasingly fractured social-media landscape," writes Kevin Bobowski. Chirpify and American Express have teamed up with Twitter to develop ways that the hashtag can be used for purchasing to take advantage of the feature. Advertising Age (free access for SmartBrief readers)/DigitalNext blog (11/13) Twitter users taunt JPMorgan JPMorgan Chase drew jeers from Twitter users after an attempt to start an online conversation using the hashtag #AskJPM. The campaign drew 6,000 responses in its first six hours, including complaints about foreclosures and allusions to the bank's legal troubles. Bloomberg (11/14), Business Insider (11/13)  | Stay focused on your customers and growing your business
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 | Can a social website make you happy? Happify has created a website designed to make users happier through online games and social tools. Psychologists say that the website is based on sound research, but that it's too early to claim that a social network can make a person happy. "While some studies do show a positive effect, many show the opposite to be the case," Columbia researcher Maria Konnikova says. Bloomberg Businessweek (11/14)  | Social Media in Pharmaceuticals 2014 returns to London! The 6th instalment of the sell-out Social Media Pharmaceutical conference series returns this winter to London. With keynote presentations from KOL'S and industry professionals at the heart of social media including Pharmaguapa, Sanofi, Merck and Roche, this really is a unique event not to be missed! Learn more here. | | Analysis: Coke's online magazine is a "secret PR weapon" Coca-Cola has set up The Coca-Cola Journey, an online magazine, to act as a hub for the brand's online content. That effectively gives Coke a "secret PR weapon," Andy Sernovitz writes. "Having their own media outlet has given Coca-Cola the power to defend itself against false information quickly and in their own words instead of going through a someone else," Sernovitz writes. SmartBrief/SmartBlog on Social Media (11/14) | Want a subway ticket? Drop and give me 20 Commuters in Moscow are being invited to engage in calisthenics in order to obtain a free train ticket. Automated ticket machines instruct travelers on the exercises required, and monitor them for cheating before dispensing a ticket. Mashable (11/13) |  | Twitter is raw, uncontrolled, unfiltered reality." -- Erik Gordon, a professor at the University of Michigan, as quoted by Bloomberg | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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