3 New Content Publishing Technologies to Leverage in 2014
Jeanniey Mullen | Publishing |       |  | It all seems so logical: you attend industry trade shows, webinars, network and listen to water-cooler gossip about the newest technology and trends out there. You do a great job creating business cases, corralling teams and getting blessing on budgets. Everything seems to be moving forward, and then... BOOM. The technology landscape changes and the latest and most effective way to connect with customers and drive revenue is old hat. As frustrating as it can be to get caught in... |
Dove Tops List of Most Shared Video Ads
Susan Kuchinskas | Video | |  | Dove Beauty Sketches, created by agency Ogilvy Mather for Unilever, was not only the year's most socially-shared video ad of the year, according to the Unruly Viral Video Chart. It was the most-viewed online video ad of all time. The ad tells women, "You're more beautiful than you think." Always a nice message to share. The list of the top 20 most-shared ads was based on the number of shares across Twitter, Facebook and blogs, rather than the number of views. Unruly did not include... |
Native Advertising in 4 Easy Steps
Tessa Wegert | Media Buying | |  | It may come off as a hodgepodge of advertorials, sponsorships, and branded content, but native advertising continues to attract interest from digital marketers and their brands. Studies show that almost half of all advertisers polled had invested in "sponsored posts," with over 60 percent having used or are planning to use native ads on mobile. With the question of buy-in increasingly extraneous, our attention turns to execution. Are brands making the most of their investments? There's... |
Sponsored Article: Online Video Advertising - Entering Our Teenage Years
ClickZ | Video | |  | The digital video market has entered its adolescence. But even though it’s bigger and stronger, it’s still in its awkward teens. It must grow up as an industry and prove that digital video is just as safe and transparent as its television parent. For more than 60 years, television has allowed advertisers to speak to a broad audience, estimating where their ad ran and who saw the message. As more and more advertisers look to both expand reach and at the same time, tell a more... |
A Comment on YouTube Comments: It’s About Social, Not Spam
Frank Sinton | Video | |  | On Nov. 6, YouTube rocked a pretty serious boat when it changed its commenting policy for the entire video sharing service. In short, YouTube turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. There were some other updates as well, such as moving more relevant comments to the top of the thread, grouping comment threads by conversation, and giving channel owners the ability to moderate comments. But the biggest and... |
How Women Business Owners Can Use LinkedIn to Market Their Transition
Columnist Jasmine Sandler offers tips and tricks for women business owners transitioning to new business or a new company, to help them make best use of LinkedIn to build their personal brand.
Jasmine Sandler | Social Media | Print version Top 10 PLA Tips for the Holidays (and Beyond)
PLAs have to potential to make or break your holiday season; with Black Friday and Cyber Monday around the corner, PLA problems and opportunities should be addressed immediately. Columnist Kevin Lee offers 10 tips to help your PLAs perform better over the holidays and beyond.
Kevin Lee | Paid Search | Print version A New Marketing Metric: Personally Provided Information
The growing sophistication of the work is outstripping management's ability to determine whether the marketing department is doing a good job or not. Columnist Jim Sterne offers a new metric: Personally Provided Information.
Jim Sterne | Verifying Business Value | Print version Who Makes Your Company's Most Important Decisions?
On any given Sunday, those individuals tasked with critical decision making for billion-dollar NFL franchises make decisions based largely on instinct and historical behaviors. Is your business doing the same?
Chris Copeland | Strategies | Print version 5 Lessons from Instagram Influencers
The key piece of the puzzle is really understanding how to leverage the platform and no one does that better than online bloggers.
Guest | Social Media | Print version Pinterest Pins Pay Big Dividends for Brands, Says Piqora
Data coming from social analytics company Piqora said a single pin pays dividends to brands over time - up to several months after it was originally pinned - with the average pin being worth 78 cents in sales for all types of publishers.
Jessica Lee | Social Commerce | Print version 104-Year-Old Candy Brand Relaunches Website with Instagram Videos
Not only does Pearson’s Candy Company have a new website and Instagram presence, it’s also on YouTube. The moves, in part, are an appeal to younger customers.
Lisa Lacy | Strategies | Print version Dreamforce 2013: Benioff and Mayer Talk Mobile
Salesforce chief executive (CEO) Marc Benioff sat down with Marissa Mayer, CEO of Yahoo,to discuss the company's 'mobile first' strategy. Salesforce also rolled out a new platform focusing on mobile.
Susan Kuchinskas | Marketing | Print version Interactive Wireframing Comes of Age
If you are still making plain old static wireframes, it's time to start adding life to them: a clearer understanding of your project's flow will save you time and money later.
Jack Aaronson | ROI Marketing | Print version Media Sales & Buying Relationship Building: Common Planner/Buyer Faux Pas
Sometimes in our zeal to make clients and employers happy, we commit faux pas that stand in the way of positive relationships between sales and media planning/buying.
Anna Papadopoulos | Strategies | Print version |
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