2014: The Year of Social Performance Marketing
Marko Muellner | Social Commerce |       |  | Wow, 2013 has been another amazing, fast-moving year in digital marketing, ending with the Twitter IPO and what's looking like a record holiday season. As we gaze out on 2014 and beyond, the trends with the biggest momentum continue to be in social and mobile and as I've shared before, they are actually the same thing. What we've learned and continue to evolve -- especially in the growing social mobile context -- is that every new digital marketing opportunity must deliver trackable... |
6 Must-Haves for Your Next Mobile Push Notification Partner
Michael Della Penna | Community Management | |  | Mobile is changing everything. With app usage now mainstream and both the number of apps and time spent on them skyrocketing, it's time marketers get serious about push notifications. That means finding and selecting the right partner to help you connect and engage consumers using this channel. For brands, push messaging maximizes the power of mobile marketing including its intimacy, immediacy and context. When done correctly, push can drive engagement, retention and conversions.... |
Twitter Shines Under the Glare of Frenzied IPO
Matt Kapko | Social | |  | Twitter has finally arrived, bearing a new stock symbol and loads of cash to prove it. The company lit up the New York Stock Exchange (NYSE) yesterday, closing its first trading day with a value of nearly $25 billion. Not bad for a company with zero profits. After sending investors and the advertising industry at large all atwitter, company stock closed at $44.90, giving it a 73 percent increase over its initial public offering (IPO) price of $26. Twitter stands to raise as much... |
How to Win with Twitter Lead Gen Cards: Part I
John Lee | Social Media Smarts | |  | Success in B2B social ultimately comes down to two things: The ability to acquire leads -- and quantify how you did it. Most of us aren't there yet, though: Only 15 percent of CMOs say they can actually calculate their social ROI, according to research by The CMO Survey. That's a sobering stat. But this week offered a huge glimmer of hope. On November 5, Twitter published its first-ever B2B case study featuring its new Lead Gen Cards (full disclosure: The case study features Webtrends,... |
You Need “Beliebers” for Your Brand
Russ Fradin | Social Integration | |  | According to Urban Dictionary, a "Belieber" is one who is an obsessive fan of Justin Bieber; a person who loves Justin Bieber and believes in everything he can do. This mashup of believer and Bieber may be an extreme example of fandom, but it is a powerful one. It's easy to dismiss Beliebers as just teenage lunatics, but these "lunatics" are exactly what's missing from many of today's brands -- Passionate Advocates. Justin Bieber has a fan base that is widely known as passionate... |
Infiniti’s Deja View Literally Integrates Fans, Over and Over
Infiniti’s roughly 15-minute video includes about five calls to the viewer, who, in turn, impacts the outcome of the story based on whatever he or she says.
Lisa Lacy | Strategies | Print version 4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
What are the key behavior traits that define today's consumer? Columnist Katrina Conn shares these traits to assist marketers in better understanding the behaviors of the constantly connected consumer.
Katrina Conn | Advanced Email Marketing | Print version Google Encrypted Search Means SEOs Need a Better Toolbox
SEO is undergoing significant change. Here are several sensible and logical things marketers can do today to mitigate the effects of encrypted search by Google.
Kevin Miller | Marketing Automation | Print version The Third Era of Marketing: Beyond Need and Desire to Expectation
Experience mapping is an essential new discipline for marketers. Here's why.
Naomi Troni | Strategies | Print version Adobe Adds Cloud-Based Mobile Services
Adobe has released new mobile services as part of the Adobe Marketing Cloud. The new service is fully integrated with both Adobe Analytics and Adobe Target, their testing and targeting service in the Adobe Marketing Cloud.
Thom Craver | Mobile | Print version Mentos Tides Over Hunger Games Fans in Fandango Video Series
The partnership, along with Young Hollywood, will result in ten videos leading up to the premiere of the second movie in the Hunger Games trilogy.
Lisa Lacy | Strategies | Print version 3 Reasons Data Pollution Is On the Rise and What You Can Do About It
Data pollution is on the rise, as tag management systems gain importance and technology evolves. Columnist Robert Miller offers remedies to help marketers keep data clean.
Robert Miller | Actionable Analysis | Print version Digital Hospitality, AKA Predictive Personalization
Most consumers have no idea why or how they are served digital ads based on their location or searches. However, everyone benefits from strong customer service, which is what brands can deliver online through predictive personalization.
Benjamin Spiegel | Search Marketing | Print version Close That Sale: Convince Your Customer to Sleep On It
Whether a teenage boy picks his date up in a shiny Mercedes or a limping Yugo, acting like he drives a Mercedes can pay big dividends. Dates — and customers — seek confidence, and that's not found in high-pressure tactics.
Mark Quinn | Retail | Print version Get Your Marketing Budget Ready for 2014
Use this time to evaluate 2013, build a strong case for investments (particularly in technology, skills, data and customer-focused campaigns) and you will be able to hit the ground running in 2014.
Ellen Valentine | Marketing Automation | Print version |
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SES Conference & Expo
November 11, 2013 - Follow, Reach, Convert: Innovative Retargeting / Remarketing, Kimm Lincoln
SES Conference & Expo
November 11, 2013 - Follow, Reach, Convert: Innovative Retargeting / Remarketing, Lauren Vaccarello
SES Conference & Expo
November 11, 2013 | | |
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