Really Smart Ideas Worth Considering
Jeanniey Mullen | Publishing |       |  | "...a wealth of information creates a poverty of attention..." - Herbert A. Simon Our world is becoming increasingly overloaded with content. Company-, advertising- and consumer-generated content fill every channel where information can be shared. The size of an internal drive on a smartphone is now measured in gigabytes (up from megabytes less than 18 months ago). And terabytes are thought of as less of a dinosaur shape in "big data" than the current Brontobyte. Yet, somehow,... |
Smart Tactics to Maximize Your Blog’s Impact
Luke Summerfield | Publishing | |  | As you probably know, writing a great quality, informative blog is not necessarily the easiest task for your team. It can require a great deal of research, time and effort to write, edit and publish. So with as much effort that goes into writing the blog, doesn't it make sense that you should put some work into maximizing its reach and overall ROI on your business? In this article we will explain some tried and true tactics to help boost your blog post's exposure to maximize reach,... |
Has Mobile Marketing Come of Age?
Darren Yan | Mobile | |  | The metrics for mobile handset sales are staggering. Indeed, more than 250 million smartphones were shipped in the third quarter of this year, suggesting that the handset replacement cycle is accelerating rapidly as users swop older models with the latest handsets from the likes of Apple and Samsung. These numbers suggest that the market size of global smartphone users have increased year-on-year as feature phones ownership shrink on an annual basis. Clearly, the reach of smartphones... |
Yahoo: Showrooming in Hong Kong Outperforms Asia Markets
Adaline Lau | Mobile | |  | If you’ve walked into a store to test a product before buying elsewhere, you’re a showroomer. And most likely you’ve used a smartphone to do that. Showrooming is prevalent in Hong Kong. 48 percent of people in the city use mobile phones for showrooming and an enormous 85 percent used their smart devices for pre-purchase research, according to a joint mobile report by Yahoo and Mindshare. This figure is above the global average of people that showroom at 33 percent or the... |
The Top 3 Innovations in Mobile Video Advertising
Paul Bremer | Video | |  | In the last couple of years, mobile video has quickly become a valuable advertising medium recognized by major brands and top publishers as a key to digital success. Taking a look into the recent past, a few innovations have had an especially significant impact on mobile video's rise to fame. These are the three that stand out as pacesetters for the continued growth of our industry. 1: Fully Customizable Interactivity Options Mobile video interactivity used to be a tad on the boring... |
How to Win with Twitter Lead Gen Cards: Part I
B2B marketers need to pay attention to Twitter Lead Gen Cards. Here are four things you need to know about how to succeed with them.
John Lee | Social Media Smarts | Print version #SESCHI: In the Trenches with Big Data and Converged Media
According to buzz at SES Chicago, marketers are moving toward a more holistic way of thinking about media, marketing and devices.
Kevin Lee | Paid Search | Print version You Need “Beliebers” for Your Brand
Here are some simple steps to create a customer advocacy program that will generate Passionate Advocates.
Russ Fradin | Social Integration | Print version #SESCHI: Marketers Must React Effectively to Social and Data
In his keynote on November 7, Nick Burcher addressed hashtags, TV shows, YouTube, social listening, data analysis, paid media, calls to action and even the power outage during the Super Bowl.
Jennifer Slegg | Social Media | Print version Encouraging 7 Core Social Media Marketing Behaviors
How do you encourage desired behavior in social media marketing, but, at the same time, not do it in a way that is overly aggressive?
Harry Gold | Social Commerce | Print version Proactive vs. Reactive Customer Service
Smart consumers now expect companies to be proactive to their needs and smart companies are stepping up to the plate and surpassing customer expectations.
Jack Aaronson | ROI Marketing | Print version Applying Feasible Technology to Your Digital Advertising
In my second piece on Design Thinking for digital advertising series, let's explore what's the most appropriate channel to engage consumers.
Carl Griffith | Strategies | Print version Mobile Making Thanksgiving Prime Holiday Shopping Day
Retail revenue is expected to remain flat this holiday season, but there should be record growth for online sales on Thanksgiving, Black Friday and Cyber Monday, according to a new report from Adobe Analytics.
Susan Kuchinskas | Analyzing Customer Data | Print version Audi Moves to Tumblr With Its #WantAnR8 Contest
This year, the brand’s #WantAnR8 contest moves to Tumblr and asks fans to create a video rather than simply compose a tweet.
Lisa Lacy | Strategies | Print version Find Your Brand's Keynote Content
Is a video or a mobile game a better fit for your band?
Tessa Wegert | Strategies | Print version |
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