Email Marketing Quality Control Lessons from Publishing and Software Engineering
Derek Harding | Email Marketing Optimization |       |  | For many organizations, email is a key revenue channel. Failure in execution can mean enormous consequences, so getting it right is critical. Sadly, for many, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist; one that often has been developed in an ad hoc manner as mistakes are uncovered during deployment. I've been focused on quality control for many years and from our research, more than 10 percent of major brand marketing emails have... |
Myths and Realities of Responsive Design and the Mobile Inbox
Jim Davidson | B2C Email Marketing | |  | The first few lines of this article will be buzzy and may cause your eyes to roll, but I'm here to take some of the panic and confusion away from what has become a much discussed topic for email marketers: responsive design and the mobile inbox. You have probably seen the stats from Litmus that nearly half of all emails (48 percent) are currently opened on a mobile device. Custora reports that mobile e-commerce purchases increased by 48 percent on Black Friday and 30 percent on Cyber... |
E-mail Marketing Industry Benchmarks: Highest Open Rate in Q1 2013 Since 2006
Jeanne Jennings | Email Marketing | |  | The Q2 2013 E-mail Trends and Benchmarks Report was released by Epsilon earlier this month and it showed some interesting trends. The first quarter of this year saw the highest average open rate (31.3 percent) since at least 2006. It was also the largest quarter-over-quarter jump (14 percent) in opens that we've seen. In second quarter, the open rate dropped but it's still the second highest we've seen (28.5 percent), suggesting that the upward trend in open rates will continue.... |
5 Tips for Winning Triggered Email Product Review Campaigns
Margaret Farmakis | Email Marketing Optimization | |  | When I think of what email marketers really want, I'm tempted to paraphrase Gordon Gekko from the movie Wall Street, substituting "greed" for "more." More is good. Marketers want customers to purchase more and prospects to engage more; they want more email subscribers on their lists; they want more data to work with from more sources; they want more brand recognition than their competition. This might be somewhat of an oversimplification, but ultimately, the "more" that every marketer... |
4 Traits of Today's Consumers That Make Present Tense Marketing Necessary
Katrina Conn | Advanced Email Marketing | |  | The everyday life of consumers is being transformed. Thanks to the mobile devices glued to their hips, consumers are able to access information and take action online anywhere, anytime. Understanding the behaviors that result from being constantly connected is crucial to reaching and engaging today's on-the-go consumers at their exact time and place of need. The ability to do that – to create consumer experiences that leverage a contextual understanding of the consumer's present... |
Measurement Without Experimentation is Vanity - How To Do Big Data Better
With big data, organizations have a choice: they can either discover new ways to thrive in times of change, or keep telling the same stories and re-quantifying what they already know.
Patti Hunt | Analyzing Customer Data | Print version Wolverine Unleashed Lets Fans Explore the Mutant Superhero Via Tablets
The tablet-based experience allows movie fans to explore Wolverine’s physical features and the physiological and psychological causes behind them as the sixth movie in the franchise becomes available on digital HD.
Lisa Lacy | Strategies | Print version The Data Artist Balances the Art and Science of Marketing
There's a lot of lip service given to using data to drive more strategic and successful marketing campaigns, but it's one thing to deliver "descriptive analytics" on the same tired data and another to use the data for insights that actively drive more revenue and higher profitability.
Pelin Thorogood | Analyzing Customer Data | Print version 3 Paid Search Trends to Watch for in 2014
Mobile, conversion and measurement and bidding options will have huge effects on PPC campaigns in the coming year. Are you ready for the paid search landscape in 2014?
Lisa Raehsler | Paid Search | Print version Fixing Customer Care: The New Social Marketing
Customer care is going social. Take the time to build a robust ROI model and then measure the contribution of your social customer care efforts. There is no better way to win support.
Dave Evans | Social Media | Print version A Comment on YouTube Comments: It’s About Social, Not Spam
YouTube has turned off all anonymous comments and now requires users to link to a Google+ account if they want to leave a comment. It's not about comments themselves so much as it is about social.
Frank Sinton | Video | Print version LinkedIn Shows Brand Love With Showcase Pages
LinkedIn has unveiled Showcase Pages, a complement to its now well-known Company Pages, with the important difference that now followers of the brand can interact directly with the specific branch, unit or business they are interested in.
Liva Judic | Social Media | Print version Jockey’s #GuysOnSunday Speaks to Women to Sell Men’s Underwear
The Instagram initiative asks women to post photos of their guys watching football on Sundays to push a Sport line that debuted earlier this year.
Lisa Lacy | Strategies | Print version #LexusInTokyo to Engage Fans via Live Vine Videos
Toyota's luxury automotive brand will be responding to the Twitter community via six-second Vine videos to showcase its new cars.
Adaline Lau | Automotive | Print version SES Conference & Expo Rebrands to ClickZ Live
ClickZ's sister brand, SES Conference & Expo, is undergoing a makeover and rebranding to ClickZ Live. The new conference series will be an extension of ClickZ.com and will incorporate all the many verticals that are available in our online publication.
Melanie White | Strategies | Print version | 
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