 | Cloud Computing 101: It's a Brave New Virtual World
For small-business owners, it can be challenging to choose from the variety of digital tools available, particularly with increased concerns of data security, privacy and ownership. One of the most convenient and easily accessible digital tools available is cloud computing. In this white paper from American Express OPEN, learn how cloud computing can make running a small business faster, easier and more manageable. Download the free white paper now. |
 | Facebook update could have brands seeing stars Facebook is trying out a layout that includes a rating tool underneath company names on Facebook pages. The approach of ratings -- of up five stars -- isn't new, but the prominent display could force brands to pay far more attention to them, writes Ginny Soskey. "[A] few bad support complaints could tank your Facebook Page efforts," Soskey writes. HubSpot.com (11/7)  | Could Your POS Generate More ROI?
Find out, in IHL's 2013 Retailers Guide to POS Software! This definitive and highly-respected annual report on the softgoods market provides objective analyses of segment conditions, market and system trends, and retailer priorities, plus an in-depth look at the top five POS suppliers. Today, we invite you to gain these key competitive insights - a $795 value - at no cost! Download your copy now. |
 |  | Be productive anytime, anywhere, with multiple devices
With Office 365, your license goes with you so you can access Office apps on a PC, laptop, tablet, and phone. Work on your Word files, Excel spreadsheets, and PowerPoint presentations in the office or on the go. As you transition between devices and locations, your software settings and file formats stay the same. This overview details more time-saving features in Office 365. |
 | What's a social media user really worth? Twitter's initial public offering makes it possible to put a price tag on the users of all the major social networks -- and Facebook, Twitter and LinkedIn all price their users at around the $100 mark, writes George Anders. Twitter's users are the most valuable, at $110 each, and LinkedIn's the least valuable, at $93 each. "[I]nvestors seem to believe that the most valuable way of connecting with a social media user is via Twitter. We'll see how long that lasts," Anders writes. Forbes (11/7)  | The Next Generation Employee Experience
This white paper from IBM, showcases five organizations that are strategically integrating emerging social software and tools with their existing investments. Download the free white paper and find out how these organizations are seeing measurable results in return on investment. |
 | How to make the best of bad buzz Negative buzz is a potent force, and that also makes it a powerful tool for brands capable of flipping consumer negativity back into something positive. Attacks on a popular product can bring supporters out of the woodwork, and actually increase the net positive buzz, Panos Mourdoukoutas writes. Forbes (11/7)  | How will you keep up with the changing face of condition management?
Individuals' health risk status changes over time. Our book of business data shows that 35% of today's low-risk individuals will be moderate — or high-risk next year. So how can employers and health plans keep up? The new focus is on the person, not the disease. If you're ready to transform your approach to disease and condition management, download the free e-book today. |
 |  | Just as Twitter previously forced brands to learn to communicate effectively in 140 characters, it and other platforms are requiring marketers to learn new rules about communicating with pictures." | | | Please contact one of our specialists for advertising opportunities, editorial inquiries, job placements, or any other questions.
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